Senior Digital Analyst
About this role
Job Description
Our client is seeking a Senior Digital Analyst to join the Product Analytics team for a long-term parental leave coverage assignment of approximately one year. This position plays a critical role in enhancing and optimizing digital customer experiences across web and mobile platforms, with a strong focus on e-commerce performance, retail media, customer journey analytics, and conversion optimization.
The selected consultant will work closely with cross-functional product teams to support data-driven product development and business decision-making. The role requires strong analytical expertise, hands-on experience with digital analytics tools, and the ability to independently manage complex analytical tasks within a fast-paced environment.
Responsibilities
- Lead conversion rate optimization (CRO) initiatives and analyze digital sales funnels within e-commerce platforms.
- Design, evaluate, and interpret A/B testing experiments from hypothesis creation through impact assessment and recommendations.
- Perform in-depth ad hoc analysis of digital user behavior across web and mobile applications.
- Analyze customer journeys across multiple platforms and identify opportunities to improve user engagement and conversion performance.
- Ensure high standards of data quality through validation, troubleshooting, tagging requirements, and analytics governance.
- Support product managers, development teams, UX/design teams, and marketing stakeholders with actionable, data-driven insights.
- Translate complex analytical findings into clear recommendations and business-focused presentations.
- Collaborate with analytics and development teams within the Google ecosystem, including BigQuery and Google Cloud Platform (GCP).
- Contribute to continuous improvement of analytics frameworks, reporting structures, and digital measurement strategies.
- Work closely with cross-functional stakeholders to drive customer-centric digital product enhancements.
- Required Experience
- Minim