Futures Designer (Strategy: Innovation)

About this role

Responsibilities

• As a Senior Futures Designer, you’ll bring future possibilities to life by turning signals, insights, and foresight work into tangible outputs. Working hands-on, you’ll make abstract ideas concrete — helping teams explore what could be, challenge assumptions, and make more informed decisions.
• You will:
• Translate emerging insights, trends, and foresight directions into speculative concepts, artefacts, and prototypes
• Design future-oriented experiences, systems, and narratives that explore possible scenarios
• Create provocative concepts that expand thinking and challenge the status quo
• Build tangible representations of future opportunities through visuals, prototypes, and story-driven artefacts
• Develop compelling storytelling that communicates complex and ambiguous ideas clearly
• Collaborate across teams to shape exploration directions and opportunity spaces
• Contribute to workshops, concept sprints, and broader exploration initiatives
• Support leadership conversations with engaging, thought-provoking outputs
• Collaborate closely with innovation, futures, and strategy colleagues to materialise future opportunity spaces and exploration themes
• You’ll also contribute to building long-term futures capabilities and new ways of exploring possible futures across the organisation.
• WHO YOU'LL WORK WITH
• You’ll be part of the Innovation & Exploration team — a central function shaping and driving H&M Group’s innovation portfolio. The team explores emerging signals, technologies, and strategic themes, translating them into initiatives that can scale across the business or unlock new opportunities.
• You’ll collaborate closely with cross-functional partners across design, business, and technology, contributing to a shared ambition to explore what’s next.
• WHO YOU ARE
• We are looking for people with…
• 5–10+ years’ experience in speculative, future-oriented, or concept design, focusing on concept development, innovation, or creative industrie