NELLY – Brand Director

. NELLY är en välkänd e-handelspionjär. Sedan starten 2004 har vi byggt ett starkt varumärke med cirka 900 000 aktiva kunder. Idag består NELLY av cirka 200 medarbetare varav hälften jobbar på vårt lager i Borås, resten främst från vårt huvudkontor i Borås (snart flytt till Göteborg) eller i våra flaggskeppsbutiker i Stockholm och Köpenhamn. Vi hjälper Nordens unga kvinnor och män att känna sig snygga varje dag. Vi erbjuder mode för alla tillfällen som speglar de snyggaste trenderna och de bästa varumärkena. Hos NELLY får du breda karriärmöjligheter i ett bolag som värdesätter innovation, driv och initiativ.

NELLY is now looking for a bold and visionary Brand Director – someone ready to take the lead in defining and elevating our brand. In this role, you’ll have full ownership of the NELLY identity, driving its evolution with strategic clarity and a keen visual instinct.

Your ResponsibilitiesAs Brand Director at NELLY, you will play a key role in shaping the brand’s future identity and expression. You will have full ownership of the NELLY brand and its overall identity. This means taking the lead on our visual direction, communication, and customer experience – with a clear focus on building a strong, recognizable brand that drives engagement.

The role combines strategic leadership with creative direction, ensuring a consistent brand experience across all marketing channels, including e-commerce, social media, PR, new flagship stores and customer-facing events. You will also be responsible for maintaining a consistent and exceptional in-store experience at our existing flagship stores in Stockholm and Copenhagen.

This position also carries a strong portfolio perspective. You will be responsible for developing and implementing a long-term brand strategy for the external brands within we work closely with. By creating synergies between our own and external brands, you will strengthen overall brand equity, enhance customer value, and drive stronger commercial collabora