Campaign Manager – Omnichannel Strategy (m/f/d) – Limited to 2 years

About this role

Responsibilities

• You design and execute end-to-end omnichannel campaigns with clear, measurable objectives aligned with business goals and intended customer experiences.
• You foster strong partnerships with cross-functional teams by providing consultation and collaborating closely to continuously monitor, analyze, and optimize campaign performance using data-driven insights, thereby enhancing quality and maximizing impact.
• You ensure timely and cohesive execution of campaigns across relevant touchpoints, delivering optimized and impactful customer experiences.
• You work closely in and with cross-functional teams, including Marketing, Communication, Customer Experience Strategy, Content Operations, and Digital Enablement, to align campaign objectives and execution.
• You continuously monitor, measure, and optimize omnichannel campaigns against KPIs and other relevant metrics.
• You drive the utilization of data analytics to understand customer behavior and inform global and local campaign adjustments for maximum impact.
• You consolidate and share learnings from campaigns to enhance future initiatives and strategies.
• You provide insights into global and local campaign design, planning, execution, best practices, and omnichannel effectiveness.
• You coordinate the overall performance, analysis, reporting, and optimization of campaigns.
• You ensure campaigns are executed seamlessly and on schedule to effectively reach target audiences.
• You ensure the effective utilization of omnichannel marketing capabilities and technologies to plan, manage, execute, measure, and optimize campaigns, accelerating excellence in customer experience.

Requirements

• You have completed studies in marketing, Business, Communications, or a related field.
• Proven experience in campaign management & execution, marketing strategy, digital marketing or a related role, preferably within an omnichannel environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative thinking with a focus on customer engagement and experience.
• Knowledgeable in omnichannel marketing technology.
• Familiarity with customer experience strategies and channel activation.
• You are open-minded and distinguish yourself through empathetic interaction with people, influencing skills and your ability to drive alignment across organizations to deliver results.
• You are hands-on and demonstrate good communication skills in consulting and explaining best practices to colleagues.
• You have strong communication skills in German and English.
• Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
• We are proud to be a company that embraces the value of bringing talented, and committed people together. The fastest way to breakthrough innovation is when different ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive workplace.
• People with severe disabilities and their equivalents will be given preference if they are equally qualified.
• Required Skills:
• Campaign Development, Campaign Management, Collaboration, Content Publishing, Content Writing, Customer Engagement, Customer Experience (CX), Customer Service, Digital Marketing, Integrated Campaigns, Integrated Marketing, Marketing, Marketing Campaigns, Measurement Analysis, Omnichannel Marketing, Omnichannel Strategy, Stakeholder Relationship Management, Technical Advice
• Preferred Skills:
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• Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
• Employee Status:
• Project Temps (Fixed Term)