Category Manager - Starbucks
About this role
, Netherlands
Job Family Group:
Sales & Marketing
Worker Type:
Regular
Posting Start Date:
May 21, 2026
Business Unit:
Downstream and Renewables
Experience Level:
Early Careers
Job Description:
What’s the role
Shell Mobility is the world’s largest fuels retailer, with more than 50,000 sites across 60 countries, serving over 30 million customers every day with fuel, food, coffee, and convenience products. Within this global network, the Benelux & France cluster operates nearly 1,000 service stations across four countries, supporting private customers, fleet drivers, and truck drivers. As part of our Powering Progress strategy, we are driving the mobility transition by making cleaner mobility seamless and enjoyable – enhancing our fuels portfolio, expanding EV charging, and delivering an outstanding convenience retail offer that puts customers first and elevates every journey.
Within this context, Starbucks plays a vital role in strengthening Shell’s premium convenience retail proposition across BeNeFrux, driving brand perception, customer frequency, and foodservice profitability. As Category Manager in Starbucks Stores, you will be fully accountable for the end-to-end commercial performance, concept execution, and continuous development of the Starbucks offer. You will act as the key commercial and operational interface between Starbucks, regional Shell stakeholders, and external partners, ensuring a high-quality, consistent customer experience while unlocking growth and value across the network.
What you’ll be doing
Own the end-to-end performance of the Starbucks Stores category across BeNeFrux, delivering against commercial and operational targets
Carry full category P&L accountability, driving sustainable revenue growth and profitability
Define and execute the Starbucks category strategy, aligned with broader convenience retail and mobility objectives
Serve as the primary commercial interface with Starbucks, fostering a strong, value-driven partnership
Drive operational excellence, ensuring brand standards, governance, and compliance across all locations
Lead innovation initiatives, including pilots and multi-market rollouts, to enhance the customer offer and experience
What you bring
Proven experience in category management or within branded foodservice
Strong analytical skills, with a high affinity for working with data (e.g., Excel and reporting tools)
Solid commercial acumen, including experience managing P&L responsibilities
Exposure to and experience working with international brand partners
Strong stakeholder engagement and project management capabilities
A proactive, structured, and detail-oriented approach, combined with a hands-on mindset
Ability to effectively manage multiple priorities and meet deadlines in a fast-paced environment
Strong communication skills, with the confidence to collaborate cross-functionally
Responsibilities
About Shell
Shell is a global group of energy and petrochemical companies, employing 103,000 people and with operations in more than 70 countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future. Shell is a customer-focused organisation, serving more than 1 million commercial and industrial customers, and around 33 million customers daily at more than 47,000 Shell-branded retail service stations. Our approach Powering Progress sets our strategy to become a net-zero emissions energy business by 2050, generating value for our shareholders, our customers and wider society. As we move forward on this journey, we will power lives and respect nature while maintaining our core values of honesty, integrity, and respect for people. Our values At Shell, we share a set of core values – honesty, integrity and respect for people – which underpin all the work we do. The Shell General Business Principles, Code of Conduct and Ethics and Compliance Manual help everyone at Shell act in line with these values and comply with relevant laws and regulations. DISCLAIMER: Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.