E-Commerce Lead - Sales Market Finland, Latvia, Lithuania & Estonia
HelsinkiCompetitive0 applicants
About this role
As the E-Commerce Lead at H&M, you contribute to digital commercial performance by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities. You work closely with stakeholders to align actions and continuously improve the end-to-end digital shopping journey across customers groups.
Responsibilities
- Product exposure analysis and executionPublish content on .com and app according to QCP and in alignment with Marketing calendar
- Manage day-to-day execution of product exposure and optimize ranking, including deals and discount activities, according to QCP and ad-hoc adjustments to secure optimal performance
- Use data-driven insights to optimize navigation, exposure tactics, deals, and ranking for continuous commercial improvement
- Optimize internal search
- CollaborationCommercial Managers manage commercial plan per customer group and will give input on campaigns, activations and product strategies (including ranking)
- Experience Leads manage overall site plan and will give input on actions to ensure a seamless end-to-end digital shopping journey across customer groups
- Partner closely with E-com, Experience, and Customer Activation teams to align actions and share insights that strengthen digital performance
- WHO YOU ARE
- You have a strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. You stay curious about fashion retail and digital trends, using customer behaviour insights to influence smarter product exposure and drive commercial results. You thrive in a fast-paced digital environment where cross-functional teamwork is essential.2+ years' eCommerce experience, preferably in fashion retail
- Experience working with eCommerce platforms and tools
- Strong knowledge of online merchandising, UX, and site optimization
- Strong analytical, commercial, and communication skills
- Bachelor's degree in Business, Marketing, Eco