Commercial Space Business Analyst - Sales Market Finland, Latvia, Lithuania & Estonia

About this role

Responsibilities

• As the Commercial Space Business Analyst, you use sales, customer, and market insights to optimize the assortment and guide commercial decisions, ensuring the offer remains relevant across all channels. You apply data-driven improvements and collaborate across functions to support efficient implementation and layout productivity.
• You will: Provide commercial input to portfolio strategy based on sales performance and demand through catchment area analysis
• Conduct in-depth analysis of sales trends and customer behavior to identify growth opportunities and guide commercial priorities.
• Coordinate with Continent SP on replenishment adjustments and stock blocking in case of sudden changes in store performance (e.g., due to rebuilds or external disruptions such as nearby construction
• Set the omni commercial business case, assortment mix and ideal store capacity for new stores, rebuilds and portfolio optimizations, using relevant toolbox
• Ensure interior tracking is performed in Sales Market every season and gather the needed input to understand ideal store space capacity for future projects
• Execute allocation actions for all store projects (new stores, rebuilds, closures and SP10), aligned with project phase planning and coordinating timeline with logistics and area teams
• Perform on-site visits with Visual Project Lead, to ensure strong commercial execution and optimal customer experience
• Follow up project performance on and share learnings with Sales Market and Global
• Use insights and forecasting to support smarter product positioning and improve the relevance of the offer across retail, digital, and market channels
• Collaborate with Expansion, area teams, store teams, VPLs and other relevant stakeholder to support project execution
• Give data-based feedback to Store Design (global Retail) on layout capacity to maximize sales productivity
• Support global functions in the development and roll-out of tests and other global initiatives
• WHO YOU ARE