Brand Manager Inhalable

Join us to deliver a smoke-free future!

Finland's smoke-free shift is accelerating, providing a distinctively impactful atmosphere to foster smoke-free development with measurable outcomes. We are seeking a Brand Manager - Inhalable Smoke-Free Business to support our Finland division and direct portfolio and brand strategy for inhalable smoke-free products or relevant experience.

Role summary

As Brand Manager, you are responsible for the overall performance of the Inhalable smoke-free business in Finland.

Your primary focus is on portfolio strategy, assortment optimization, lifecycle management, pricing architecture, and performance steering, ensuring balanced growth in a highly regulated and evolving market.

You serve as the sole owner of Inhalable smoke-free brands and portfolio success in Finland. You translate global strategies into efficient local portfolio decisions and brand plans, working closely with commercial, regulatory, supply chain, and finance teams.

Your day-to-day

Own and continuously develop the Finland inhalable smoke-free portfolio strategy, including segmentation, product mix, and lifecycle management

Drive assortment decisions: SKU prioritization, launches, phase-outs, and transitions in line with business strategy, regulation, and consumer uptake

Define and guide pricing architecture and value propositions in partnership with commercial and finance colleagues

Monitor and analyze portfolio performance, market trends, competitive dynamics, and consumer behaviour to identify growth opportunities and risks

Translate global brand and category strategies into local portfolio and assortment choices aligned with Finland's regulatory framework

Contribute to annual business planning, forecasting, and long-range planning, including budget and strategic inputs

Act as brand and portfolio guardian, ensuring clarity in positioning, product hierarchy, and strategic intent across functions

Develop and implement brand plans for the market, including clear