Commercial Lead - Sales Market Finland, Latvia, Lithuania & Estonia

HelsinkiCompetitive0 applicants

About this role

As the Commercial Lead at H&M, you partner with the Commercial Manager to drive and plan the omni-Sales Commercial agenda, ensuring alignment and coordination across all commercial functions. You also support both pre-season and in-season planning by providing insights, monitoring performance, and securing the right commercial actions together with cross-functional teams.

Responsibilities

  • OMNI Sales Commercial AgendaDrive the omni-Sales Market commercial agenda and plan together with Commercial Manager for your customer group(s)
  • Provide input on local QCP and sales plan for your customer group(s)Provide bottom-up input on QCP & demand plan per channel and garment group for your customer group(s) (omni)
  • Provide input on pricing and package mapping together with rest of Commercial team
  • Drive sales plan and QCP in-season for your customer group(s) (omni)Own analysis of latest sales/demand forecast, follow up weekly sales and propose commercial actions
  • Work closely with Continent SP on inv. mgmt. topics (e.g., allocation, replenishment, article selection) to ensure execution in line plan, and discuss any adjustments
  • Responsible for commercial operational planning in-season for your customer group(s)Secure campaign setup, readiness and assortment approach (omni)
  • Set commercial priorities (omni), plan execution of sales / R&D (omni, based on steer from Continent SP), plan product ranking (online) and manage EOP budget and articles (retail)
  • Support Commercial BA on execution of tactical activations
  • Coordinate with E-com Leads and VM on execution in respective channel
  • Conduct store visits and site visits (site visits together with E-com Leads) to follow-up performance, collect insights, coach and share best practices
  • WHO YOU ARE
  • You bring strong merchandising, commercial, and e-commerce expertise. You combine solid analytical skills with clear planning and communication abilities.3+ year experience in eCommerce or Retail merchandising role, preferably across both and i

EU Requirements

Job Details

Posted30 May 2026
Closes29 June 2026

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