Senior Data Strategist
About this role
About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Senior Data Strategist - Data, Technology & Analytics
We're expanding our Data, Technology & Analytics team and looking for a Senior Data Strategist to connect data strategy directly to client growth. You'll lead complex data initiatives, drive value for local market client-agency relationships, and occasionally inform regional/global strategies.
Responsibilities
- Strategic Data Leadership Lead client data strategy tied to business outcomes (revenue, media efficiency, customer value).
- Prioritize initiatives like first-party data, private retailer networks, and AI-assisted planning.
- Ensure audience-first strategies across 1PD/2PD/3PD while meeting regulatory requirements.
- Data & Tech Roadmap Architect client market roadmaps linking outcomes to capabilities (AI, audience products, measurement).
- Guide data partnerships, activation pathways, and global product adoption (WPP Open, InfoSum, etc.).
- Feed market insights back to global strategy and product teams.
- Client & Stakeholder Engagement Advise client marketing, media, data, and commerce leaders.
- Lead executive alignment on vision, investments, and expected value.
- Translate objectives into clear plans with KPIs, governance, and P&L impact.
- Collaboration & Execution Own client outcomes and data strategy application across teams.
- Embed audience strategies in