Marketing Analyst
About this role
What you’ll do
As a Marketing Analyst, you’ll turn marketing data into clear insight narratives that support decision‑making and performance improvement. You’ll work across reporting cycles to ensure accuracy, quality and strong storytelling in how insights are shared.
→ drive weekly, monthly and annual marketing performance reporting, transforming inputs into clear and actionable insights
→ ensure accuracy, quality and end‑to‑end consistency in data, including formatting, timeliness and interpretation
→ translate large data sets into clear insights and visual narratives using dashboards, presentations and reporting tools
→ support stakeholders by providing a strong analytical foundation for marketing performance discussions
Who you’ll work with
You’ll work closely with marketing teams, performance and analytics partners and cross‑functional stakeholders across H&M Group.
Who you are
We are looking for people with…
→ experience in marketing analytics, performance reporting or a similar analytical role
→ strong skills in data analysis, reporting and insight generation
→ experience working with dashboards, reporting tools and structured data sets
And people who are…
→ structured, detail‑oriented and confident working with data
→ strong communicators who can turn complexity into clear and engaging insight stories
About H & M Hennes & Mauritz Gbc AB
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future. Why you’ll love working here At H&M Group, we are proud to be a vibrant and welcoming company. We offer our emplo