B2B Marketing Manager, Investment Promotion

B2B Marketing Manager, Investment Promotion

We're looking for a B2B Marketing Manager to join our Investment Promotion team at Helsinki Partners - someone who enjoys combining content, digital marketing and storytelling to promote Helsinki internationally.

This is a broad marketing role with a strong focus on website content, digital user experience and organic visibility. You will develop content that supports foreign direct investment (FDI) and positions Helsinki as an attractive location for international companies and investors exploring expansion opportunities in Europe.

You will work closely with investment promotion advisors, marketing colleagues and ecosystem partners to turn complex business and ecosystem insights into clear, engaging and internationally relevant marketing content.

Helsinki Partners is a city marketing, investment promotion and talent attraction company owned by the City of Helsinki. Our mission is to promote Helsinki's sustainable growth and strengthen its global reputation. Learn more at www.myhelsinki.fi

Key responsibilitiesDevelop website content and landing pages for international companies and investors

Improve organic visibility through SEO and support AEO development

Ensure clear messaging, structure and user experience across digital content

Support B2B marketing campaigns for Helsinki's priority sectors

Create and manage email campaigns and marketing automation workflows in HubSpot

Support marketing for business programs, international events and investment promotion activities

Contribute to marketing materials for international investors

Monitor performance and optimize content, user journeys and campaign effectiveness

Planning and coordinating B2B PR activities