DIGITAL ANALYST
About this role
Company description:
Scandinavian Airlines System SAS
Job description: Digital Analyst – E-commerce performance
Scandinavian Airlines (SAS) is looking for a Digital Analyst to strengthen our Digital Sales organization and support the continuous optimization of our e-commerce performance. As part of SAS’s broader digital transformation, this role will play a key part in enabling a more data-driven, insight-led commercial organization.
Challenges you will work on Turning large volumes of digital and e‑commerce data into clear, actionable insights that support day‑to‑day decision making
Understanding and optimizing complex customer journeys across multiple touchpoints and channels
Ensuring high-quality tracking and data reliability across digital platforms, in collaboration with product, digital, and IT teams
Balancing ad‑hoc insight requests with recurring reporting needs in a fast-paced environment
Supporting teams in becoming more data self-sufficient through improved dashboards and reporting solutions
Helping stakeholders interpret performance correctly and avoid misreading metrics or attribution results
Working in a test‑and‑learn culture where experimentation, iteration, and learning from failures are encouraged
Exploring how AI and automation can streamline recurring reporting and free up time for higher-value analysis
Responsibilities
- Analyze e‑commerce performance with a focus on conversion rate (CR) and cost per acquisition (CPA)
- Deliver regular reports and ad‑hoc analyses to e‑commerce managers and other stakeholders
- Conduct funnel, journey, and behavioral analyses to identify optimization opportunities
- Support campaign and attribution analysis together with paid media and performance teams
- Enable and improve self-service reporting using Google Analytics and related tools
- Verify, implement, and troubleshoot tracking using Google Tag Manager
- Support setup, analysis, and follow‑up of A/B tests and experiments
- Collaborate closely