Tracking Implementation Specialist

Digital Customer Offering (DCO) is a business function within Fortum Consumer Solutions, where business and technology come together. At DCO, we create superior digital offerings and experiences for our 2,4 million consumer and enterprise customers. We innovate and find new ways to digitalize our offerings and processes. We collaborate closely with our stakeholders and external partners. Through cross-functional collaboration, agility and sustainability focus, we strive to make our customers' increasingly digital lives easier with our services. We serve clients in the Nordics as well as Poland and Spain.

About the role

We are now looking for a Tracking Implementation Specialist to join our Martech team in DCO.

In this role, you will:

Manage and develop tracking and data collection across Google Tag Manager. You will implement and maintain pixels, events, and conversion tracking across platforms (e.g. Meta, Google Ads, TikTok). You will also define and align the dataLayer structure to ensure accurate and consistent event tracking.

Translate business needs into technical tracking specifications for developers and stakeholders.

Conduct QA and debugging to ensure data accuracy and tracking quality.

Collaborate with stakeholders to ensure seamless governance model across platforms.

Be responsible for insuring that our data collection is compliant with GDPR regulatory rules and legislations, as well as insurance privacy compliance. You will also manage cookie consent frameworks.

The role may also include other coding tasks in Fortum's own systems in the MarTech area.