Sr. Marketing Manager, Campaigns and Reporting/Analytics

About this role

Responsibilities

• Co‑develop and execute global marketing campaigns across events, webinars and content initiatives to build brand awareness, generate leads and drive engagement; this scope excludes Digital Marketing campaigns and channels.
• Ensure strong alignment with Strategic Marketing, Sales, Digital, and Branding & Advertising teams to deliver consistent, high‑quality campaigns on time.
• Lead the end‑to‑end execution of events, including conferences, tradeshows, customer engagements and site visits, ensuring exceptional experience quality and maximum commercial impact.
• Own reporting and analytics for Marketing Operations channels (events, webinars, campaign execution), maintaining accurate, up‑to‑date insights through PowerBI and Wrike; this scope excludes Digital Marketing analytics.
• Manage budgets for Marketing Operations channels (events, webinars), ensuring transparency, control and accurate spend tracking.
• Drive operational excellence through cross‑functional collaboration, process optimisation and standardisation to support continuous improvement.
• Build strong relationships across teams and contribute to the development of scalable processes that enhance marketing effectiveness.

Requirements

• Experience in marketing communications, campaign execution or event management within a B2B environment; experience in pharma/biotech or CDMO services is highly beneficial.
• Strong skills in multi‑channel campaign execution, event coordination, stakeholder management and content alignment.
• Skilled in data management, reporting and presenting insights; familiarity with PowerBI, Wrike, Salesforce or Marketo is an advantage.
• Excellent communication, organisation and project‑management abilities, with strong attention to detail and a data‑driven mindset.
• Ability to manage multiple projects, vendors and deadlines in a fast‑paced environment.
• A collaborative, proactive and adaptable approach, aligned with Lonza’s values of Collaboration, Accountability, Excellence, Passion and Integrity.
• Ability to travel up to 20% domestically and internationally to support events and customer engagements.

About Lonza Group

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of. Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board. Ready to shape the future of life sciences? Apply now.