Brand Operations Lead
About this role
Company Description
At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.
Job Description
Ready to move your career forward?
Join Konecranes as our new Brand Operations Lead. At Konecranes, we believe that a great customer experience is built on people behind the company name. We move what matters, and we do it with passion and drive. With us you can develop your career in a truly international environment and create meaningful business impact.
Responsibilities
- The Konecranes Brand & Communications team is an integral part of the company's global operations. We work closely with Business Areas and global functions in planning and delivering effective brand marketing and communication programmes.
- As Brand Operations Lead, you will play a key role in strengthening and enabling the Konecranes brand globally. You will ensure that our brand is consistently governed, measured and activated across the organisation. This is a hands-on role for an experienced professional who enjoys building structure, turning data into insight and driving effective ways of working across a global organisation.
- Own and develop the Konecranes brand governance and compliance framework, acting as the owner and guardian of brand standards across Business Areas, functions, and external partners.
- Build and manage a holistic brand measurement framework, including brand tracking, quarterly brand scorecards, and leading the annu