Brand Manager

We are ViiV Healthcare – the only pharmaceutical company focused on solely on HIV therapeutic area.

Our mission is to leave no patient behind. We are looking for a creative and driven

Brand Manager

who is passionate about bringing our innovative portfolio to the Dutch market. This role is one of the most impactful and rewarding positions at ViiV Netherlands and includes:

Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery

Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio

Translat and implement global strategy into a strong local execution plan, maximising the number of eligible people living with HIV (per SmPC) who can benefit from the ViiV portfolio.

Own the development and execution of the omnichannel customer experience strategy and drive continuous improvement in omnichannel customer experience, leveraging digital innovations to create seamless and impactful interactions.

Your responsibilities:

Accelerate the adoption of an established, innovative brand in a complex and evolving HIV treatment landscape, including:

Identify and address barriers to uptake, translating insights into targeted strategies to drive sustainable growth

Adapt global campaigns and value propositions to local market dynamics, ensuring relevance and impact

Develop and execute marketing strategies that shift clinical practice and support behaviour change among healthcare professionals

Collaborate cross-functionally (Medical, Sales, Patient Affairs) to align on priorities and deliver a consistent and compelling customer experience

Lead the continuous optimisation of in-line brand plans based on performance data, customer feedback, and market insights

Drive the localisation and implementation of EU best practices, ensuring strong execution in the Dutch market

Brand Performance Governance & Representation

Act as the single point of accountability for brand performance in monthly performance meetings, forecast or other internal meetings.

Represent the brand with a clear, consistent and data‑backed narrative, covering performance, drivers, risks, opportunities and proposed corrective actions.

Ensure alignment of brand assumptions across Marketing, Sales, Medical, and Finance prior to meetings.

Manage brand budgets with a strong focus on prioritisation, ensuring optimal allocation of resources to maximise impact while maintaining strict financial discipline

Lead NL Portfolio Multichannel activities:

Own the development and execution of the omnichannel customer experience strategy

Drive continuous improvement across customer journeys

Localise and adapt the Global and regional activities for the Dutch Market

Facilitate input from other functions Patient Affairs, Medical, Commercial, Marketing to enrich the multichannel strategy

Implement innovative Digital projects in the Dutch Market (AI, Virtual reality ect)

Analyze customer journey data and feedback to optimize touchpoints and improve overall experience.

Why you?

Basic Qualifications:

Level of education: Master in Business, Medical, Pharmacy, Biology

Minimum of 4 to 5 Y of marketing experience in pharmaceutical marketing experience (specialty TA preferred, ideally HIV or Injectable Therapeutic area), Product launch experience, additional sales experience preferable

Dutch pharmaceutical market specifics understanding

Experienced in multichannel and shaping customer journey

Can do attitude, think out of the box mindset

Strong team player

Fluent in English, Dutch speaking

Preferred Qualifications

:

If you have the following characteristics, it would be a plus:

Strong communication and influencing skills with the ability to work collaboratively with key opinion leaders

Strong project management skills with an ability to lead multiple projects with various stakeholders

Strong customer focus with an ability to develop, leverage customer insights and translate them into tactics

Strong commercial and digital acumen