Senior Brand Manager – Rare Diseases

About this role

Responsibilities

• Driving Brand Performance
• Develop and deliver effective brand strategies across Rare Disease products
• Lead multi-disciplinary teams to drive execution and achieve results
• Anticipate market challenges and implement robust action plans in collaboration with the Business Unit Director
• Strategic Brand Leadership
• Lead long-term (5-year) strategy and annual operational planning
• Act as the internal “brand champion” and point of expertise
• Monitor performance and ensure strong return on investment across initiatives
• Conduct competitor benchmarking and adapt strategy accordingly
• Drive accurate forecasting, demand planning, and financial management
• Customer & Market Focus
• Build strong relationships with clinical teams and external stakeholders
• Develop networks with key opinion leaders, patient groups, and industry bodies
• Shape and influence market access, patient pathways, and prescribing environments
• Maintain deep understanding of NHS systems, payment flows, and regulatory bodies (MHRA, ABPI, SMC, AWMSG)
• Sales & Cross-Functional Leadership
• Partner closely with Sales to strengthen field execution and impact
• Influence global campaigns using local insights
• Lead training strategies to ensure field teams are equipped for success
• Drive alignment and collaboration across Medical, Value & Access, Sales, and broader teams
• Stakeholder & Project Leadership
• Lead cross-functional teams and brand planning processes
• Ensure alignment and ownership across key stakeholders
• Manage external agencies and optimise partnerships

About Ipsen

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram . Job Description: About the Role We are seeking a Senior Brand Manager to lead the growth of our Rare Disease portfolio. This is a pivotal leadership role within the Rare Disease Business Unit, responsible for developing and executing impactful marketing strategies to maximise brand performance and deliver meaningful outcomes for patients. You will work collaboratively across cross-functional teams and with global stakeholders to ensure strong alignment and drive business success in a high-performing environment. Qualifications & Experience Life sciences degree (or similar) ABPI certification (desirable) Significant pharmaceutical marketing experience (typically 4–7+ years) in brand management Proven experience managing a brand Experience in pre-launch and/or launch environments (desirable) Exposure to high-cost specialist medicine markets (desirable) Rare disease or hepatology experience (preferred) Skills & Capabilities Strong commercial acumen with the ability to analyse data and make decisions Excellent organisational, planning, and project management skills Strong communication and stakeholder engagement abilities Creative, proactive, and results-focused approach Solid understanding of the UK healthcare and pharmaceutical environment Additional Information London based and hybrid working model (60% on site in line with Ipsen's hybrid policy). Up to 20% travel required Key internal stakeholders include Medical, Value & Access, Sales, Finance, Regulatory, and Global teams External engagement with healthcare professionals, payers, and opinion leaders