Associate Director Sales, DACH
About this role
Bloomreach is building the world’s premier agentic platform for personalization.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.
We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.
And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.
As Associate Director, Sales - DACH, you will play a pivotal leadership role in scaling our presence across Germany, Austria, and Switzerland. You will own regional revenue performance end-to-end, driving both top-of-funnel pipeline creation and enterprise deal execution across key verticals, with a primary focus on retail.
This is a high-impact role for a commercially driven leader who combines strategic thinking with hands-on execution. You will work closely with senior leadership to shape go-to-market strategy, build a high-performing team, and expand our footprint in one of our most important regions.
Responsibilities
- Revenue & Pipeline Ownership
- Own the full sales funnel across DACH, including pipeline generation, qualification, and conversion. Drive consistent top-of-funnel activity in partnership with Marketing, SDRs, and Partners, while maintaining strong pipeline coverage to achieve and exceed regional targets.
- Go-to-Market Execution
- Define and execute the regional go-to-market strategy, identifying priority segments, key accounts, and growth opportunities. Translate strategy into measurable outcomes across pipeline, win rates, and revenue.
- Enterprise Sales Leadership
- Lead complex, multi-stakeholder sales cycles from early engagement through to close. Maintain a consultative, value-driven approach focused on delivering measurable business impact for customers.
- Team Leadership & Development
- Build, coach, and develop a high-performing sales team. Set clear expectations around performance, pipeline discipline, and execution, while fostering a culture of accountability and continuous improvement.
- Cross-Functional Orchestration
- Work closely with Marketing, Channel, Customer Success, Sales Engineering, and Professional Services to create and execute integrated account strategies and deliver a seamless customer experience.
- Executive Stakeholder Engagement
- Act as a trusted advisor to senior stakeholders across customer organisations. Represent the company at key industry events and in executive-level conversations.
- Sales Discipline & Forecasting
- Maintain rigorous pipeline management, CRM hygiene, and forecast accuracy. Use data-driven insights to improve conversion rates, deal velocity, and overall performance.
- Market Expansion
- Identify and unlock new growth opportunities across DACH, including new verticals, partnerships, and routes to market.
- Qualifications & Experience:
- 5+ years of progressive sales experience, including experience in a leadership or team lead capacity within the DACH region.
- Strong expertise in B2B enterprise software/SaaS, ideally with exposure to retail.
- Experience working with or supporting geographically distributed teams.
- Strong communication, negotiation, and stakeholder management skills.
- Analytical and data-driven, with experience using CRM and sales forecasting tools (e.g., Salesforce).
- Ability to operate effectively in a fast-paced, matrixed, and international environment.
- Bachelor’s degree required; MBA or equivalent is a plus.
- Fluency in English & German is essential