GCS Content & Omnichannel Director, Web and SEO/GEO Excellence

AstraZeneca is a global,

science

‑

led

,

patient

‑

focused

biopharmaceutical company that discovers, develops, and commercializes prescription medicines for some of the world’s most serious diseases. We work in a

fast

‑

paced

, agile environment powered by technology and digital innovation, united by a shared purpose to deliver

life

‑

changing

medicines.

Global Business Services Commercial Services Overview

GBS Commercial Services provides services

—

Content &

Omnichannel,

Commercial Reporting and Analytics

, Global Meetings & Events,

Launch and MLR Planning

and more

—

that enable

global and market teams

to

deliver and manage customer engagement activities

efficiently at scale. Within GCS Commercial Services, the Content & Omnichannel (C&O) organization drives how content, web experiences, and campaigns are planned, created, approved, and orchestrated globally.

We work with

business

teams in all major regions

and markets

– US, EUCAN, International (LATAM,

MEA, Asia Area, ANZ) and Japan.

Role Summary

The C&O

Dire

ctor Web and SEO/GEO Excellence

s

hapes

and drive

s

the

global

operations agenda for

Web and SEO/GEO service delivery at AstraZeneca.

This is a dual remit that spans

1)

the

development

,

management

and

implementation

of excellence standards for

our active

Web Delivery and SEO

services

and

2)

the

reinvention of these

two

services

through

workflow redesign to harness AI tools and agentic capabilities

.

In this role, you will

collaborate closely with counterparts in

AstraZeneca’s

Enterprise AI Unit

(EAI)

and Commercial IT

(IT)

organisations as part of a cross-functional team that

shapes,

enables and executes web strategy, capability development, website

assembly, website

updates,

search engine and AI optimisation across 40+ markets in US, EUCAN, International and Japan.

In this role, you will make a significant contribution to accelerating

how our scientific,

medical

and promotional information reaches audiences across the world

, supporting the adoption of

our

innovative medicines across

some of the most prevalent

and serious

diseases

and transforming patient outcomes

.

The successful candidate

will

lead two teams of Channel Excellence Leads for Web and SEO, respectively

, a total of

9

direct reports

distributed

across

the US East Coast, Canada, and

Portugal

.

Your

teams wi

ll

partner with business

customers

and delivery

colleagues

to ensure services are effective across diverse market contexts, regulatory environments, and levels of digital maturity. You will also contribute to how these services are delivered, helping to shape

scalable delivery

models that balance centralised execution, pod-based delivery, and increased market self-sufficiency.

You will

combine deep knowledge of

leading edge

web

te

chnologies (Adobe Experience Manager

ecosystem knowledge preferred

)

, web

excellence

standards

,

S

earch

E

ngine

O

ptimisation

,

Generative Engine Optimisation

and

a track record of

web

delivery

leadership in

large

global organisations (

pharmaceutical industry preferred) either

as an in-house leader or

in digital agencies and other relevant 3

rd

party providers.

You

have an ambitious,

adaptable,

resilient

and

pragmatic

mindset with curiosity

to

stay up to date on the

latest developments in

the domain

s

of Web, SEO,

GEO and AI

and confidence to challenge the status quo

.

You

are comfortable with organisational and

process

complexity

,

ambiguity and build trusted working relationships with leaders,

peers

and

team members across organisational boundaries.

As a credible subject matter expert, you communicate clearly

and

are able to

collaborate and

influence without authority,

driving

sustainable

improvements in our capabilities in the Web and SEO/GEO domains

in a constructive fashion

.

Core Responsibilities

Strategy, Roadmap and

Excellence Standards

Operationalise

Future

Web

and

GEO/SEO

Vision

and

D

rive the

Roadmap:

Partner with our

EAI

and

IT

teams

to

define and

implement

a scalable

enterprise strategy

and roadmap

to en

able

our brand

s

to achieve and

maintain high visibility

, competitiveness in priority topic areas

,

factual accuracy across search engines (Google

, AI overviews, AI mode

) and LLM-driven generative engines (

e.g.

ChatGPT, Gemini

, Claude,

Perplexity,

OpenEvidence

).

Elevate

Machine Readability

S

tandards

:

Lead the operationalization of

scalable

frameworks

(metadata, schema markup, tagging)

to

ensure that

web

content

that we publish

is easily discoverable, accurately cited, and compliant when surfaced by generative AI models.

Elevate

Web Excellence Standards:

Refine,

advocate

and govern the global

delivery

standards for user experience (UX), site speed, accessibility

for websites delivered and managed on

our enterprise web platform

.

Impact

Measurement:

Work with EAI and

IT

to define and implement an integrated framework to

track Web, SEO, and GEO KPIs,

providing visibility on

ROI and tying digital performance back to broader omnichannel commercial goals.

Elevate

Service Performance Outcomes:

Partner with GCS delivery teams to continuously improve service performance (

across

speed, cost, quality), using data and frontline insights to

prioritise

optimisation

and ensure consistent

ly

high levels

of

delivery excellence.

Cross-Functional Collaboration & Governance

Partner with

E

AI

and IT

to

Influence Enterprise Direction

:

Collaborate deeply with

EAI and IT

to evaluate, pilot, and integrate new web and search technologies into

our

existing tech stack.

Act as a strategic partner bringing a clear point of view on business

services

requirements and helping shape platform and capability development priorities

.

Ensure

Stakeholder Alignment:

Drive

stage-gate reviews and steering committees, effectively communicating technical progress, risks, and resource requirements to senior leadership

and informing strategic decisions

related to progressing the roadmap

.

Engage with

Regulatory & Compliance (MLR):

Work

with Medical, Legal, and

Regulatory teams to ensure all SEO/GEO strategies and web

delivery activities

adhere to global data privacy laws (GDPR, HIPAA) and local biopharma promotional guidelines.

Service Design & Operating Model

Shape new

Web and SEO/GEO Services:

Work with EAI, IT and our Web and SEO/GEO service squads to t

ranslate capabilities into clearly defined

value propositions and

service offerings

relevant

to business needs.

Reinvent Web and SEO

Process

es

:

I

dentify

new business requirements,

bottlenecks

,

pain points

in web

delivery

,

search

and AI

optimisation

workflows;

reinvent processes with the

introduc

tion

of selected tools

and AI capabilities

.

D

efine clear ownership across strategy, execution, and optimisation

activities

, ensuring efficient collaboration

and coordination

across

GCS, EAI and IT

teams.

De

sign

Service Delivery Models:

Shape how Web and SEO/GEO services are delivered across markets, balancing centralised execution, pod-based delivery, and increased market self-sufficiency.

Global Enablement & Change Management

Global-to-Local Adoption:

Drive adoption of web, search, and AI-enabled capabilities across 40+ markets, tailoring approaches to varying levels of digital maturity and regulatory requirements

.

Capability Building:

Contribute to u

pskill

ing initiatives for

global content creators, local brand teams, and external agency partners on

SEO and

GEO best practices and the evolving nature of

HCP and patient information discovery needs,

preferences

and

behaviours

.

Embed New Ways of Working:

Ensure new service offerings, workflows, and tools are consistently adopted within pods and markets, working closely with delivery teams to bridge the gap between design and execution.

Minimum