VP Importer Business
HelsinkiCompetitive0 applicants
About this role
Hiab is the pioneer in smart and sustainable on road load handling solutions. We believe in more than just work - we believe in making a difference for our customers to building a better tomorrow.
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Your mission
The VP Importer Business is accountable for the strategic, operational, and financial performance of Hiab's importers channel in the designated regions. This role sets clear strategic direction and drives execution across cross-functional teams to deliver sustainable revenue growth, improved profitability, market share growth and long-term value creation. The position can be based at any of HIAB's locations in Europe.
Responsibilities
- Strategy & Business Leadership
- Define and execute the regional importers strategy aligned with overall Hiab and Group objectives
- Drive sustainable growth through clear prioritization of markets, segments, and partners
- Identify and capture new business opportunities across existing and new markets
- Ensure a strong customer-centric and lifecycle value approach across all importer activities
- Financial Performance & Growth
- Own full P&L accountability for the importers business
- Deliver consistent revenue growth, margin expansion, and profitability targets
- Drive accurate forecasting, demand planning, and performance tracking
- Implement corrective actions to ensure financial targets are met or exceeded
- Importer Network Management & Development
- Develop, manage, and continuously optimize a high-performing importer network
- Identify, recruit, and onboard new importers in strategic markets
- Drive structured performance management with clear KPIs, governance, and accountability
- Actively manage underperformance, including capability development, restructuring, or discontinuation when required
- Build importer capabilities to execute both equipment and service-led business models
- Commercial Excellence, Portfolio & Lifecycle Services Expansion
- Drive sales g