Digital Product Designer

About this role

Responsibilities

• As a Digital Experience Designer, you will shape intuitive, human‑centered experiences that impact millions of customers and thousands of colleagues across H&M.
• You will:
• Create user flows, wireframes, prototypes and high‑fidelity UI across multiple digital touchpoints.
• Conduct user research to inform, validate, and refine design decisions.
• Collaborate closely with Product, Tech, Brand and Commercial teams to ensure solutions align with business goals and technical feasibility.
• Present design concepts clearly, grounded in user insights and product strategy.
• Apply and contribute to Design System methodology to ensure consistency and scalability.
• Design inclusive experiences using accessibility best practices (including WCAG guidelines).
• Facilitate workshops that drive alignment and shared direction.
• Define and track UX metrics to measure design impact.
• Champion a user‑first mindset throughout the product development lifecycle.
• Stay on top of industry trends and integrate best practices into your work.
• Who You'll Work With
• You will join the Digital Experience Design organisation at H&M, a diverse, global community of designers and researchers working across multiple Value Streams.
• You’ll collaborate closely with cross‑functional product teams as well as colleagues in Tech, Marketing, Brand, and Commercial functions. Your work will shape both customer‑facing and colleague‑facing experiences across the H&M Brand.
• Who You Are
• We are looking for people with…
• Extensive experience designing for digital platforms (web, apps, internal tools) in large‑scale environments.
• Experience designing for native iOS and Android applications.
• Strong interaction design and UI craft skills.
• Experience using both qualitative and quantitative research methods.
• Proven experience working with Design Systems and system‑thinking in design.
• Strong communication skills and the ability to bring clarity in ambiguous situations.
• A self‑directed mindset and expe