Data Analyst

Job Description

At H&M, we believe great customer experiences start with deep understanding. As a Data Analyst, you will play a key role in helping us make smarter, more customer-centric decisions by unlocking the potential of our marketing & customer data

What You’ll Do

Build and maintain dashboards, reports, and analytical models that empower teams to make data-driven decisions.

Analyze large and complex marketing and customer datasets to uncover trends, patterns, and behaviors that inform marketing and business strategies.

Collaborate with data engineers and analysts to enhance data accessibility and quality within our GCP-based analytics ecosystem.

Translate insights into clear, actionable recommendations that shape customer engagement strategies.

Contribute to the continuous development of our data-driven marketing culture within H&M.

Who You Are

We are looking for people with...

A relevant degree in data analytics, statistics, economics, engineering, or another quantitative field.

Few years of experience in data analysis, ideally within CRM, marketing analytics, or customer insights.

Proficiency in SQL and experienced with data visualization tools (e.g., Looker, Power BI, Tableau).

Experience working with large datasets, and strong problem-solving and analytical thinking skills.

Ability to translate data into stories and strategic recommendations for non-technical audiences.

A collaborative and curious mindset.

Ability to thrive in a dynamic environment where insights meet creativity.

Preferred Qualifications

Previous experience working with customer or membership data.

Strong business understanding of CRM or marketing performance.

Experience with cloud analytics environments (e.g., GCP, BigQuery, Databricks).

Familiarity with Python or R for advanced analytics.

Experience designing or evaluating A/B tests or marketing experiments.