Manager of Employer Branding & Talent Marketing
SwedenCompetitive0 applicants
About this role
Company Description
WHAT YOU’LL DO
Are you passionate about building a world-class employer brand and shaping how top talent experiences a company from the outside in? We are looking for a strategically minded and creatively driven Manager of Employer Branding and Talent Marketing to lead our talented employer branding team at H&M Group.
You will play a key role in aligning our global employer brand with our commercial identity, driving engagement across candidate touchpoints, and equipping regions with scalable and high impact content. In this role, you’ll combine creativity, data, and leadership to position us as an employer of choice in a complex and competitive global talent market.
Responsibilities
- Define and lead the global Employer Branding and Talent Marketing strategy, ensuring alignment with business goals and company values.
- Own the creative direction of the employer brand across all channels, ensuring consistency in messaging, design, and storytelling.
- Guide the development and execution of a data-driven EVP (Employee Value Proposition) marketing strategy.
- Lead the employer branding team through clear direction, resource planning, and coaching.
- Collaborate cross-functionally with HR, Communications, Marketing, and regional teams to deliver impactful, localized campaigns.
- Partner with internal stakeholders to improve the candidate experience and support talent attraction.
- Monitor and manage external employer reputation through platforms like Glassdoor, LinkedIn, and employer ranking initiatives.
- Ensure our career site reflects our employer branding strategy with relevant compelling content.
- Drive the implementation of global campaign toolkits for use in local activations, events, and outreach.
- Establish standards and governance for employer branding content across channels to ensure brand consistency and effectiveness.
- WHO YOU ARE
- We are looking for people with…
- Proven experience in employer branding and talent marketing
- Stro