Senior Brand Manager

Job Description

Shape the future. Bring your potential to life.

At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home!

About the role:

As a Senior Brand Manager at Electrolux, you’ll join the Electrolux Global Brand Team at our Stockholm HQ with a clear mission: strengthen how our brand shows up across every touchpoint, bringing our purpose and values to life in ways that are consistent, inspiring, and deeply relevant to consumers.

In this role, you’ll act as a strategic partner to our regional and cross‑functional teams—ensuring our brand identity and messaging are aligned globally, yet flexible enough to resonate locally. You’ll help shape the brand experience end-to-end, rooted in real consumer insight and designed to fit beautifully into everyday life.

You’ll lead brand initiatives that elevate long‑term brand equity while supporting business performance in the near term. This means influencing everything from global brand positioning and storytelling to how we execute campaigns, content, and consumer experiences across markets.

Collaboration is at the heart of this role. You’ll work closely with teams across Content, Consumer Insights, Experience Marketing, Marketing Operations, and our Commercial Areas, ensuring brand coherence and excellence in execution.

Reporting to the Electrolux Brand Director, you’ll play a pivotal role in building brand competence across the organization and acting as a guardian of global brand assets, toolkits, and playbooks. If you’re driven