Manager, Brand Management, DK/FI

Job Description Summary:

Role Purpose

The Brand Manager - Denmark/Finland plays an essential executional role in delivering locally relevant marketing activation across the full CocaCola portfolio. As part of a small team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the DK/FI market and ensuring highquality implementation across channels.

The Brand Manager collaborates closely with the Marketing Director, local system partner, and the global/OU network to ensure that all brand activities meet DK/FI market needs while remaining consistent with central brand strategy.

This is a handson, detailoriented role ideal for a marketer who thrives on activation, coordination, crossfunctional collaboration, and driving excellence in execution.

What You'll Do for Us

Brand Execution & Local Adaptation

Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for DK/FI.

Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Danish/Finnish consumers across linguistic regions.

Support adaptation of local claims, pack/label requirements, legal approvals, and customerspecific messaging.

Campaign Activation & Project Management

Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints.

Manage timelines, crossfunctional alignment, approvals, asset delivery, and production details for country-specific activities.

Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.

CrossFunctional & System Collaboration

Work closely with:

Bottling partner marketing & commercial teams

Shopper & Customer Marketing

Media & IMX

RGM

Insights

Finance (POs, budget tracking)

Support sellin presentations, retailer activation plans, and customerspecific adaptations.

Local Consumer & Market Insights

Monitor Danish/Finnish consumer tren