Product Marketing Manager

About this role

Responsibilities

• Partnering with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services.
• Translating product updates into clear, benefit-driven messaging for both B2C audiences.
• Leading multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital).
• Driving user awareness, adoption, and engagement through testing, data insights, and creative storytelling.
• Collaborating with local market teams across seven countries to tailor campaigns and messages for regional relevance.
• Staying up to date with the product roadmap and proactively identifying communication opportunities.
• Bringing insights from users and competitors back to product teams to influence roadmap and priorities.
• 5+ years of experience in Product Marketing, ideally in B2C apps, marketplaces, or digital services.
• Proven track record in launching features and delivering successful product adoption campaigns.
• Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce.
• Experience collaborating closely with cross-functional Product and Tech teams.
• Strong written and verbal communication skills in English. Other European languages are a plus.

Requirements

• Creative and strategic mindset, paired with a data-driven approach to problem-solving.
• Ability to work autonomously in a dynamic, international environment.
• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

About FREENOW

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?