Senior Marketing Manager

About this role

Responsibilities

• Support the development and execution of the local marketing plan for Germany, aligned with central strategy and growth objectives
• Plan and execute integrated campaigns to drive app installs, acquisition of new users, engagement and reactivation of current users
• Manage day-to-day campaign execution, including content coordination, digital ads and timelines
• Support the execution of ATL and BTL campaigns, ensuring alignment with digital and app growth objectives
• Brief, coordinate and collaborate with creative and media agencies
• Ensure campaigns are delivered on time, on budget and in line with brand guidelines
• Monitor campaign performance and contribute to post-campaign analysis and learnings
• Work cross-functionally with local and central stakeholders
• 3-5+ years of experience in B2C marketing, with a strong focus on app marketing, preferably in a fast-paced or international environment
• Proven experience owning and scaling user acquisition campaigns for mobile apps
• Experience working on multi-channel campaigns (digital, offline or integrated)
• Hands-on experience collaborating with creative and/or media agencies

Requirements

• Strong organisational and communication skills
• Ability to manage multiple projects in parallel and work independently
• Fluent German and good English skills
• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Employee assistance program

About FREENOW

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?