Head of Marketplace Product (m/f/d)

About this role

Responsibilities

• Own the entire Marketplace product strategy, vision, and roadmap for our high-scale European network across 9 markets and 170+ cities.
• Act as the product and strategic owner of the core platform mechanisms (pricing, incentives and allocation), driving significant commercial impact by:
• Translating strategic goals (e.g., growing number of rides, increasing revenue) into precise, actionable objective functions and measurable metrics for Data Science model development.
• Explicitly managing the inevitable multi-objective trade-offs between conflicting metrics (e.g., short-term driver earnings vs. long-term rider retention/service levels) to guide model development and strategic decision-making.
• Lead the development, deployment and experimentation of cutting-edge algorithmic features for dynamic pricing, rider and driver incentives, real-time rider allocation to drivers, and predictive modeling to redefine reliability and efficiency.
• Directly lead the Marketplace Product team, supported by a cross-functional marketplace team of 30+ people across Engineering, Data Science, Data Analytics and Marketplace Performance.
• Master a cross-functional stakeholder landscape, particularly translating complex analytical models and network outcomes into clear business implications for Country GMs, Operations, Finance, and Senior Management.
• Create buy-in from rider, driver, B2B product teams to ensure end-2-end delivery of marketplace projects.
• Partner closely with Legal, Policy, Data Science and FinTech teams to navigate the evolving regulatory landscape (e.g., GDPR, EU AI Act, Platform Work Directive).
• Experience: 5-7+ years in product development with proven, deep-dive expertise in Marketplace Dynamics, Pricing Systems, and/or Allocation Algorithms within a high-scale B2C / B2B Marketplace business model.
• Domain Mastery: Deep technical and analytical understanding of dynamic pricing, elasticity of demand,, and working with Data Science/Engineering teams to deploy complex matching and prediction algorithms.
• Commercial Acumen: Demonstrated history of successful, data-driven commercial product accountability, resulting in significant improvements in unit economics (Take Rate, GMV) and operational efficiency.

Requirements

• Strategic Leadership: Exceptional ability to lead, coach, and scale Product Managers, coupled with the executive presence to communicate and defend complex, analytical roadmaps to non-technical senior stakeholders.
• Lead the Experimentation Culture: Go beyond simple A/B testing. Champion rigorous validation methods (switchback tests, market-level holdouts) to measure the true incremental impact of algorithmic changes in a noisy, double-sided marketplace.
• Design for Data: Ensure that every new product feature is designed to capture high-quality signals that feed back into our models, creating a virtuous cycle of algorithmic improvement.
• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

About FREENOW

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?