Retention Analyst - Mat Cover

This is a Mat cover role for 1 year* We are looking for a Retention Analyst to join our UK Brands commercial team. This role is focused on understanding player behaviour, driving customer retention and engagement, and ensuring accurate reporting of bonus spend .  Reporting into the Retention Analytics Manager , you will work closely with CRM and Commercial teams to generate actionable insights that improve targeting and lifecycle strategies, while also owning the reporting and governance of bonus investment. This is a key role in ensuring that both customer strategy and financial tracking are underpinned by accurate, high-quality data.  Collaborate with Marketing and Commercial teams to design and implement data-driven solutions that track and improve customer retention and engagement across UK brands  Lead the delivery of customer insights, conducting in-depth analysis to support data-driven decision-making across retention and lifecycle activities  Develop and automate advanced reports and dashboards using data visualisation tools to provide clear, actionable insights to stakeholders  Lead the identification and implementation of efficiency improvements and data quality enhancements, particularly across retention processes and bonus reporting  Own and deliver accurate bonus spend reporting, ensuring clear visibility of investment across campaigns, segments, and brands  Ensure data accuracy, consistency, and integrity across all retention and bonus reporting, proactively identifying and resolving discrepancies  Conduct deep-dive analysis into player behaviour, segmentation, and engagement patterns to improve targeting and lifecycle strategies  Partner with stakeholders to develop data-driven solutions that optimise customer retention, loyalty, and lifetime value  Educate business users and senior stakeholders on performance measurement and interpretation, providing clear, insight-led recommendations  Collaborate with the wider analytics and data functions to develop scalable and automated solutions for recurring analysis and reporting  Support forecasting and planning processes through reliable data and reporting on retention and bonus spend  Stay up to date with industry trends and advancements in CRM, retention analytics, and data tooling 

Essential:   Bachelor’s degree or equivalent in any quantitative or analytical discipline (e.g. Mathematics, Statistics, Economics, Computer Science, Data Engineering, Data Science, or Finance) Strong analytical mindset with the ability to interpret data and generate clear, actionable insights  Excellent communication skills, with the ability to present analytical findings to both technical and non-technical audiences  Ability to work collaboratively with CRM and Commercial teams and manage stakeholder requests  2–4 years of experience in data analytics, ideally with exposure to CRM or marketing  Proficiency in SQL and experience working with large or complex datasets  Expertise using data visualisation tools (e.g. Tableau, Power BI) to communicate insights effectively to stakeholders  Experience analysing customer behaviour, retention, engagement, and segmentation  Experience with reporting and tracking marketing or bonus spend  Experience delivering actionable insights and supporting data-driven decision-making within commercial or marketing teams  Strong attention to detail, with experience maintaining data quality, validation processes, and reporting accuracy  Ability to identify and contribute to opportunities for automation and efficiency improvements in reporting and analysis  Curiosity and a proactive approach to understanding customer behaviour and engagement drivers  Desired:   Experience or knowledge in online gaming  Knowledge of CRM platforms and marketing automation tools (e.g., Salesforce, Optimove) is an advantage.  Experience with Python, R, or similar languages for advanced analysis 

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the London, you can expect to receive great benefits like: Generous group bonus scheme Hybrid working - 2 days in the office Private medical insurance Pension scheme – matched to 6% Ability to buy and sell holiday Free subscription to wellbeing app Unmind Additional “It’s Your Game” day off to use at either Christmas or New Year Entain & Enhance days – 2 paid days off to focus on your professional or personal development Share save scheme And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. Should you need any adju