Job Description
About the role
The Communications & Public Affairs Manager will lead and deliver external communications and public affairs activity to strengthen brand and corporate reputation, build trust with key audiences, and support shaping a positive policy environment. This role will develop and execute integrated communications plans, partner closely with cross-functional teams, and engage with external stakeholders to advance shared goals. The role operates in a highly regulated environment and must ensure all external communications and stakeholder interactions meet strict compliance, governance and approval requirements.
Primary Activities
Primary activities include, but are not limited to
:
External communications strategy and delivery:
Develop and deliver external communications plans that support brand communications, strengthen corporate reputation, and align to business priorities.
Create and maintain core narratives, messaging and content (e.g., media materials, statements, Q&As, speeches, social/owned channel copy), ensuring consistency of voice and accuracy.
Media relations and proactive storytelling:
Build and maintain relationships with journalists and key outlets; understand and navigate the Australian media landscape to identify opportunities and manage risk.
Pitch stories and develop media engagement plans in partnership with internal subject matter experts; prepare and coach spokespeople as required.
Issues and reputation management:
Monitor the external environment for emerging issues, stakeholder sentiment and media risks; provide timely counsel and recommended actions.
Support the development and execution of issues/crisis response materials (holding statements, Q&As, key messages) in line with governance and approvals.
External stakeholder partnerships and public affairs:
Partner with external organisations, including industry associations, patient groups, and other stakeholders to plan and deliver communications and public affairs activities that advance shared outcomes.
Support shaping the policy environment through stakeholder engagement and external communications that are evidence-based and aligned with corporate positions.
Cross-functional collaboration, governance and measurement:
Work effectively across functions (e.g., medical, commercial, market access, regulatory, legal and compliance) to develop creative, compliant communications solutions and ensure appropriate review/approval pathways are followed.
Manage external partners as needed (e.g., PR/communications agencies); track performance and report on outcomes using agreed measures.
Key Skills, Knowledge, Experience, Qualifications and Competencies required