Global Associate Marketing Director, COPD
About this role
Position Summary:
This is a key role within one of BBU’s top launches and a contributor to our 2030 ambition. You will be accountable for
leading the developing and
delivering critical components of the global brand strategy in partnership with the
cross functional
(XF) team—translating strategy into
high-quality
pre
launch and launch execution.
This role requires an
outcomes focused
leader
, ideally with
previous
people
leadership experience,
who can motivate
cross functional
partners, guide country teams, and exercise evaluative judgment in complex, ambiguous situations
.
You have a passion for campaign marketing, an eye for detailed planning, and the ability to assess multiple angles to develop pragmatic solutions. Your initiatives are rooted in robust market research and a sharp understanding of the external environment.
Major Duties and Responsibilities
:
As the Global Associate Marketing Director, COPD
you will be accountable for:
Brand Plan
Development &
Implementation: Lead the
development
and
implementation of the global pre
launch and promotional activity plan, ensuring quality, compliance, and measurable impact.
Lead
Global Initiative Roll
out
Plans
:
Lead
the roll
out of global initiatives, projects, and engagement plans (e.g.,
campaigns,
brand forums, congress
strategy
and presence), with a focus on
T8
markets and scalable toolkits.
Global Team Participation: Serve as
co-chair
of the Global
Marketers Forum
and
an
active
member of the
extended Global Brand Team (GBT); prepare materials, drive
follow-through
, and champion
cross functional
alignment.
Market Partnership and Execution: Engage closely with local marketing teams to ensure flawless, aligned execution of the promotional plan; collect and synthesize market feedback to refine guidance.
Strategy Input and
G
SP: Provide promotional input to the global strategy and
Global
Strategic Plan (
G
SP), including positioning, messaging, and priority initiative recommendations.
External Engagement and Advocacy: Engage with KEEs and other priority stakeholders to gather input that informs the promotional strategy and activity plan, supporting advocacy development and
evidence led
storytelling.
Omnichannel and C360 Enablement: Support segmentation, journey mapping, and content operations in C360; track channel performance and drive continuous optimization of HCP and patient engagement.
AI Enabled
Ways of Working: Champion responsible use of AI to enhance content creation, tagging, and analytics; document learnings and best practices for scale.
Agency and Budget Operations: Manage
day today
agency briefs, timelines, and deliverables; support PO creation, budget tracking, and investment reporting.
Performance Tracking:
Maintain
dashboards, KPIs, and leading indicators; contribute to business reviews and implement course corrections on owned initiatives.
Requirements/Qualifications:
Education:
Bachelor’s
degree is
Requirements
- with
- business degree or
- scien
- tific
- expertise
- as preferred
- Strong
- in market
- experience launching biologics, preferably in respiratory; specialty care experience
- .
- Demonstrated experience leading marketing campaign implementation in a global role or a significant global market.
- In-depth
- understanding of commercial strategy, methodologies, and tools, including product profiling and positioning, forecasting inputs, pricing and reimbursement, market research techniques, and competitive intelligence.
- Proven experience engaging external customers (e.g., KEEs, prescribers, payers) and translating insights into actionable plans.
- Special Skills/Abilities:
- Strong planning and project management, with the ability to manage complex, multi
- stakeholder initiatives and deliver at pace.
- Demonstrated ability to lead without authority and influence across functions and geographies.
- Ability to gauge feasibility, impact, and risk of proposed programs;
- data driven
- decision-making
- .
- Strong leadership and influencing skills to ensure commercial focus
- in
- global projects.
- Demonstrated ability to bring ideas to action and deliver measurable outcomes.
- Robust analytical, organizational, and communication skills (written and verbal).
- Proven collaborator who
- operates
- well amid ambiguity, simplifies complexity, and manages multiple priorities.
- Date Posted
- 16-Apr-2026
- Closing Date
- 26-Apr-2026
- Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.