Sales Marketing Manager
HelsinkiCompetitiveOn-site0 applicants
About this role
Reaktor is a global technology company that designs and builds category-defining digital solutions for clients worldwide. Do you get fired up at the intersection of technology, sales, and marketing? Are you ready to take the lead on growth strategies for our select industries?
In this role, you will plan and execute industry-specific sales marketing activities, engage our select target audiences, and drive our business objectives. You'll work in the Global Marketing team and with dedicated sales teams.
Based on your experience and interests, you'll focus on 1 to 2 of Reaktor's focus industries, either Manufacturing & Industrial, Public, or other, as agreed.
You can work on-site at our Helsinki or Tampere office several days a week.
Responsibilities
- Plan, lead, and execute the sales marketing of select industries at Reaktor
- Work hand-in-hand with Global Marketing & Sales teams to develop and implement sector-specific marketing plans that align with our growth targets, support awareness-building, and improve inbound
- Plan and execute 360° marketing initiatives across all relevant channels (digital, events, content)
- Track and analyze KPIs while seeking opportunities to increase marketing and campaign effectiveness.
- Work closely and manage relationships with external partners.
- You are a strategic thinker who can deliver hands-on. Preferably, you have a robust background in B2B marketing.
- You'll bring:
- Proven experience in B2B marketing: A track record of success in account-based marketing (ABM)/demand generation/growth marketing, preferably in the professional services business.
- Strong understanding of marketing channels and strategies, including SEO/GEO, PPC, email and content marketing, events, and social media
- Ability to think strategically and develop innovative marketing strategies that align with business goals while executing hands-on
- Structured planning and budget management skills with an ROI-driven mindset
- Fluent English and excellent communication an