Performance Marketer B2C

About the Job

As Performance Marketer B2C, you'll be the engine behind Singa's paid user acquisition, running campaigns and experiments, testing creatives, and optimizing every euro of ad spend to bring new singers to our platform. You'll work closely with the User Acquisition Lead B2C to turn strategy into results, taking full ownership of day-to-day campaign execution across paid social, search, and mobile.

This is a hands-on role. You'll live inside the ad platforms, setting up campaigns on Meta, Google, TikTok, and Apple Search Ads, analysing performance, running A/B tests, and continuously improving. You're an AI-first performance marketer who uses AI tools and automation to rethink how growth is done, moving faster, testing more, and going deeper on data than traditional workflows allow.

If you love the craft of paid media and want to see your work directly drive growth in a consumer product loved by music fans worldwide, this is your role.

What you'll doExecute and manage paid acquisition campaigns across key channels: Meta, Google (UAC/PMax), TikTok, and Apple Search Ads.

Own day-to-day campaign operations, ad setup, budget pacing, bid management, and ongoing optimisation.

Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages to continuously improve performance.

Use AI tools and build AI-assisted workflows and automations to generate, iterate, and test ad creatives at scale, monitor campaign performance, and improve analysis.

Collaborate with the User Acquisition Lead to translate the acquisition strategy into concrete campaign plans and priorities.

Work cross-functionally with the content team to brief and iterate on ad assets that convert.

Monitor, analyse, and report on campaign KPIs and surface actionable insights to key stakeholders.

Manage tracking and attribution across web and mobile.

Identify new channel opportunities and support the UA Lead in scaling what works.

Your Impact

Your work will be the direct driv