Email Marketing Manager

About this role

Responsibilities

• Email Marketing Manager
• The Email Marketing Manager is responsible for developing and executing email marketing strategies to support Nebius prospects and customers throughout their entire customer journey. Strategy & Planning:
• Develop and implement email marketing strategies to support the 3 main stages of customer journey:
• Pre-sale: customer-centric awareness messaging to core audience and sales sequences to inbound requests.
• Pipeline: nurture program with consideration content driving contact acquisition and digital pipeline.
• Post-sale: customer-centric messaging driving loyalty and advocacy.
• This includes:
• identifying and segmenting target audiences, setting campaign objectives, and defining KPIs. email strategy for event amplification (pre- and post-event).
• owning and managing annual email marketing calendar for Nebius.
• collaborating with Product Marketing Team to ensure alignment with transactional service emails.
• Content Creation & Curation:
• Write or source writing of engaging email copy, subject lines, and calls to action, ensuring they are aligned with tone of voice, QA standards, and best practices.
• When email content is sourced from internal stakeholders, ensure alignment with tone of voice, QA standards, and best practices.
• Collaborate closely with the design team to design engaging email templates and get all necessary imagery for every email campaign. Influence the usage of creative automation to accelerate production.
• Handle approval of legal or SME stakeholder if appropriate.
• Collaborate with internal stakeholders to define and document tone of voice and maintain style guide.
• Email Campaign Execution:
• Execute end-to-end email campaigns, including crafting/sourcing compelling content, designing engaging email templates in Hubspot, and managing email audiences.
• Support Ad Hoc email activities such as Product launches, terms of service updates, go-to-market activities, event invitations and follow-ups, sales plays, etc.
• Performance Analysis & Optimization
• Track, analyze, and report on email campaign performance, focus on engagement (uCTO) versus core audience.
• Establish internal Benchmarks aligned with past performance and industry recommendations and define success metrics for individual campaigns
• Own core audience criteria, refreshing as appropriate.
• Identify areas for improvement in email campaigns and implement strategies to optimize performance, including A/B testing different elements (sender, subject, copy, CTA).
• Influence Data & Analytics Marketing team to report Email Marketing contribution to marketing successes and ROI measurement
• Collaboration:
• Collaborate with other teams, such as Product marketing, Product, Design & Brand, and Sales, to ensure alignment to business priorities and consistency in messaging.
• Partner with Marketing Automation Manager to:
• Supplement audience data, optimize segmentation, and generate insights to inform future strategies.
• Optimize and expand Nebius Communication Preferences.
• Compliance:
• Ensure all email marketing activities comply with relevant regulations and best practices, such as GDPR and CAN-SPAM.
• Staying Current:
• Keep up to date with the latest email marketing trends, technologies, and best practices.

Requirements

• Understanding of AI technologies and trends
• Proven experience in email marketing and end-to-end campaign execution
• Hands-on experience with CRM platforms (HubSpot is a strong advantage)
• Ability to build and manage email strategies across the full customer journey
• Strong skills in campaign analysis, reporting, and A/B testing
• Native English speaker with strong copywriting and cross-team collaboration skills