SEO Content Executive
About this role
OVERVIEW:
Help shape how Gymshark shows up in search... today and tomorrow.
SEO is changing fast, and so are we. We’re looking for an SEO Content Executive who’s excited by evolving search behaviours, curious about AI and social search, and motivated to push beyond “traditional” SEO. You’ll plan, create, and optimise content to grow SEO visibility across traditional, AI, and social search, using keyword research, audits, testing, and close collaboration to continually improve performance.
WHAT YOU'LL BE DOING:
You’ll plan, create, and optimise SEO content across Gymshark’s e-commerce sites, blog, and apps to drive organic growth. Using keyword research, performance analysis, and testing, you’ll deliver regional SEO content strategies aligned to commercial priorities.
You’ll contribute to the SEO content calendar, execute ASO across training and e-commerce apps, and support Digital PR and Social Search initiatives to strengthen visibility and link profiles. Working closely with Creative, Technical SEO, Digital Content, Ecommerce, and Marketing teams, you’ll ensure SEO best practices are embedded across campaigns, landing pages, site updates, and key brand moments.
You’ll monitor keyword performance across regions, report against KPIs, forecast SEO impact, and share insights to inform wider marketing decisions.
And most importantly- stay up to date with industry and algorithm changes.
What you’re accountable for
Executing the SEO content strategy, including regional optimisation
Driving keyword growth through research, audits, and content refreshes
Supporting ASO, Digital PR, and Social Search execution
Identifying new content and keyword opportunities
Collaborating with stakeholders to align SEO with Ecommerce and Marketing plans
WHAT YOU'LL NEED:
Essential Criteria:
SEO experience in-house or agency-side
Content writing and optimisation experience
Strong understanding of AI-driven search and social search
Experience with SEO tools (e.g. GA, GSC, Screaming Frog, Ahrefs)
Strong analytical, problem-solving, and communication skills
Curious, proactive, and passionate about digital innovation
Responsibilities
- Executing the SEO content strategy, including regional optimisation
- Driving keyword growth through research, audits, and content refreshes
- Supporting ASO, Digital PR, and Social Search execution
- Identifying new content and keyword opportunities
- Collaborating with stakeholders to align SEO with Ecommerce and Marketing plans
- SEO experience in-house or agency-side
- Content writing and optimisation experience
- Strong understanding of AI-driven search and social search
- Experience with SEO tools (e.g. GA, GSC, Screaming Frog, Ahrefs)
- Strong analytical, problem-solving, and communication skills
- Curious, proactive, and passionate about digital innovation
- ASO and off-site SEO experience
- Understanding of the full marketing funnel
- Confidence to challenge, collaborate, and give/receive feedback
Requirements
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available
- Funded multi-site fitness membership
Nice to have
- ASO and off-site SEO experience
- Understanding of the full marketing funnel
- Confidence to challenge, collaborate, and give/receive feedback
- BELONGING AT GYMSHARK.
- Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.
- ABOUT US.
- We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
- THE PERKS.
- Standard benefits include:
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
- Office location specific benefits include (IQ):
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available
- Office location specific benefits include (LDN):
- Funded multi-site fitness membership
- Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.