Campaign Manager, Partnerships

About Pleo Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’. The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years. Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together. About the role We're looking for a Campaign Manager, Partnerships at Pleo. In this role, you’ll be the strategic architect connecting our internal GTM engine to the broader market ecosystem. You are the "connective tissue" between Product Marketing (PMM), Partnerships, and our Channel Partners, transforming high-level value propositions into high-performance GTM programs. Rather than just managing relationships, you design the integrated marketing motions that leverage tech and channel partners to amplify our reach and credibility. Your primary mission is to "Sell-To" partners (engaging and activating the long-tail of accounting and referral partners) and "Sell-Through" partners (equipping them to drive scalable customer acquisition). You are the steward of the partner-led growth engine, ensuring the ecosystem is a core driver of our global revenue strategy. Who you’ll be working with and reporting to You’ll report to our Associate Director, Campaign Planning & Management and work closely with teams in Product Marketing (PMM), Partnerships, and Regional Marketing. Our team is highly collaborative and dedicated to transforming value propositions into high-performance GTM programs and campaigns. You’ll also have the chance to partner with teams across Brand, Content, Digital, and Revenue Operations to ensure success. What you’ll be doing 1. Strategic GTM Orchestration (The "Pendent" to PMM Strategy) As a Campaign Manager, you will: Partner hand-in-hand with PMM to translate the Partner Program strategy (Pricing, Portal features, and Value Props) into actionable GTM roadmaps. Lead the authoring of "Master Strategic Briefs" for the partner motion, ensuring that Brand, Content, and Digital teams are aligned on the "Why" and "How" of partner activation. Build and maintain the strategic GTM calendar for the ecosystem, ensuring partner incentives and tech launches are timed for maximum impact alongside core product moments. 2. Partner Activation & "Sell-To" Programs (The Long-Tail Engine) Design and optimize the end-to-end journey for our long-tail accounting partners. You define the logic for automated 30-60-90 day onboarding flows that move partners from "Sign-up" to "First Referral." Orchestrate "Always-On" nurture programs that drive adoption of the Partner Portal and Academy. You identify friction points in partner engagement and deploy multi-channel triggers (Email, In-app, Reachdesk) to keep Pleo top-of-mind. Analyze partner engagement data to identify dormant cohorts and architect "Re-activation Strikes" to bring them back into the active referral ecosystem. 3. Partner Enablement & "Sell-Through" Programs (Scalable Growth) "Campaign-in-a-Box" Frameworks: Design scalable, high-conversion marketing kits that partners can deploy to their own clients. You own the strategic structure of partner-led webinars, templates, and event frameworks. Design and orchestrate time-bound, incentive-driven campaigns (e.g., "Free for your Practice" practice-led offers) to bridge pipeline gaps and accelerate partner-sourced New Business. Provide Regional Partner Managers with the localized playbooks and enablement kits required to land global partner campaigns effectively in local markets. 4. Portfolio & Resource Optimization Act as the strategic steward of the partnership marketing budget, balancing high-scale tech integrations with high-touch channel programs to maximize ROI. Define program-level KPIs for the partner motion and, in collaboration with Ops/Analytics, monitor the "health of the engine", reporting on partner-sourced pipeline and referral velocity rather than just vanity engagement metrics. What you bring You’ll thrive in this role if you Have 3-4 years of experience in Partner Marketing, Channel Marketing, Co-marketing, or Distribution marketing. Bring direct partnership exper