Marketing Manager B2C
About this role
Northmill Bank is a challenger bank at the intersection of technology and finance, committed to revolutionizing the way people manage and protect their financial well-being. We are creating a different kind of banking experience, digital yet personal.
Northmill Bank was founded in 2006 and have grown to over 200 employees in 3 countries, 4 000 merchants and 600 000 end users. We use the latest technology to develop safe, smart, and user-friendly products for our customers. They are the sole reason why we do what we do. We are a 100% cloud-based product company where technology is the driver to create smarter banking products.
Grab this opportunity to be a part of us and our journey!
About the role
As a Marketing Manager B2C, you play a key role in driving the growth, relevance and customer value of our consumer products in the market. You will be responsible for the entire process, from planning to execution of our B2C initiatives and ensuring that all campaigns are aligned with Northmill Bank's overall business objectives. In this role, you will report directly to our Chief Marketing Officer (CMO).
Responsibilities
- You drive initiatives for Northmill Bank's B2C products all the way from idea to execution and follow-up.
- You are responsible for developing and implementing marketing plans with a focus on customer acquisition, cross-selling, retention and reduced customer churn.
- You collaborate cross functionally with the product and sales team to ensure successful product launches and unified go-to-market strategies.
- You manage and optimize specific campaign and media budgets to ensure maximum ROI.
- You monitor and analyze campaign metrics and use customer insights to optimize our strategies.
- Who you are
- To succeed and thrive in this role, you have a deep understanding of the entire customer journey, from acquisition and activation to loyalty. You are constantly up-to-date on new trends in B2C marketing, changes in consumer behavior and new marketing channel