Marketing Specialist
SwedenCompetitive0 applicants
About this role
About the role
As our Marketing Specialist, you will be responsible for developing and executing marketing strategies to strengthen our brand, attract new customers and retain existing ones. You will work closely with the management team to identify market opportunities and translate them into effective campaigns across digital and traditional channels.
Responsibilities
- Develop and implement marketing plans aligned with the company's business objectives
- Plan, execute and evaluate marketing campaigns across digital platforms, print and outdoor media
- Analyze market trends, customer data and competitor activity to inform strategic decisions
- Manage the company's digital presence, including website content and social media channels
- Create marketing materials and coordinate with external agencies and designers as needed
- Monitor campaign performance and prepare reports with actionable insights
- Identify new market segments and business opportunities within the transportation sector
Requirements
- Bachelor's degree or equivalent experience in marketing, communications, business administration or a related field
- Demonstrated experience in digital marketing, including social media, SEO/SEM and content marketing
- Strong analytical skills with the ability to interpret data and translate findings into strategy
- Excellent communication skills in English. Knowledge of additional languages is considered a merit.
- Experience with marketing tools and platforms such as Google Analytics, CRM systems and design software
- Ability to work independently and take ownership of projects from concept to completion