Market Research Analyst

About this role

Responsibilities

• We are seeking a highly analytical and business-minded Market Research Analyst to join our team. Reporting to the senior leader overseeing our product and monetization strategy, this role is critical in driving the strategic direction of our product pricing by translating complex market dynamics and customer sentiment into actionable insights. The ideal candidate will possess strong analytical skills, business acumen, and a background in technology or developer experiences.
• This position involves designing and executing pricing surveys, analyzing quantitative and qualitative data, and collaborating closely with the Product Delivery Organization to ensure our pricing strategy aligns with business goals and market value.
• Research and AnalysisDesign, implement, and manage detailed product & pricing studies as well as customer & targeted user surveys.
• Extract value drivers and identify what targeted users truly care about based on their profiles and use cases.
• Analyze large, complex datasets to identify trends, patterns, and insights related to pricing, packaging, and monetization strategies (e.g., Van Westendorp, Gabor-Granger, conjoint analysis).
• Synthesize research findings into clear, compelling, and data-backed recommendations for the Product and Leadership teams.
• Collaboration and Insight DeliveryAct as the primary subject matter expert on customer and developer willingness-to-pay dynamics.
• Partner with Product Managers to test new pricing models and tiers, particularly for products targeting a technical audience or developers.
• Present findings and