Associate Marketing Manager Neurology

About this role

Responsibilities

• 1. Strategic & Performance Analytics (Core Accountability)
• Analyze TA and brand performance (sales, market share, growth, ROI, and key KPIs).
• Generate
• actionable insights
• from internal and external data sources (e.g., IQVIA, CRM, field force data, campaign analytics).
• Prepare analytical inputs for
• Business Reviews, TA reviews, OBP cycles, and planning processes
• .
• Identify risks, opportunities, and market trends impacting TA strategy and execution.
• 2. Brand & Therapeutic Area Strategy Enablement
• Support the Marketing Head and TA Head in
• translating TA strategy into tactical and operational plans
• .
• Contribute to the development, tracking, and follow‑up of the
• One Brand Plan (OBP)
• from an analytical perspective.
• Support
• prioritization, segmentation, targeting, and resource allocation
• discussions.
• 3. Cross‑Functional Execution Support
• Collaborate closely with
• Sales, Medical, Value & Access, and Execution Excellence
• to ensure aligned execution.
• Provide analytical support to
• pre‑launch, launch, and post‑launch activities
• .
• Ensure consistency of insights, priorities, and performance narratives across functions within the TA.
• 4. Governance, Planning & Follow‑up
• Prepare
• executive‑ready materials
• for TA governance forums (TA meetings, LT reviews, regional touchpoints).
• Track agreed priorities, milestones, and KPIs defined by the TA leadership.
• Ensure clarity, quality, and consistency of information presented to senior stakeholders.
• 5. Continuous Improvement & Capability Enablement
• Promote a
• data‑driven mindset
• within the Therapeutic Area.
• Propose improvements to dashboards, reports, and analytical tools.
• Partner with
• Integrated Insights and Execution Excellence
• to continuously evolve analytical capabilities.
• Experience & Capabilities

Requirements

• 2–4 years of experience in marketing, business analytics, commercial excellence, or consulting.
• Experience in pharmaceutical or healthcare environments is a strong advantage.
• Strong analytical and problem‑solving skills.
• Ability to synthesize complex data into
• clear executive insights
• .
• Strong cross‑functional collaboration and stakeholder management.
• Advanced Excel and PowerPoint skills; experience with CRM and market data tools is a plus.
• Languages:
• English
• Skills Desired
• Advertising Campaigns, Brand Awareness, Brand Management, Brand Marketing, Curiosity, Customer Insights, Demand Generation, Digital Marketing, Diversity & Inclusion, Flexibility, Key Message Development, Marketing Plans, Marketing Strategy, Media Campaigns, Microsoft Access, Sales, Sop (Standard Operating Procedure)