Paid Acquisition Manager Spanish Market - Permanent - Barcelona
About this role
<p><span>Since 2015, papernest has been transforming the way people manage their contracts, making subscription, management, and switching simple through one smart, intuitive platform.</span></p><p><span>We have supported more than 2 million customers across France, Spain, and Italy. Along the way, we have continued to invest in new verticals, establishing papernest as a high-performing, innovative, and competitive scale-up in a fast-growing market.</span></p><p><span>With over 900 employees, we are strengthening our position as a European market leader. </span></p><p><span>Within the Paid Acquisition team (Marketing & Sales team department) and based in Barcelona, your mission is to drive, plan and execute SEA Strategy for the Spanish market.</span></p><p><span>Your role consists in generating leads of users that may be need one of the contracts we manage at papernest to our Operations/Product teams. You own accounts that drive between 60 to 70% of users for each country.</span></p><p><span><strong>This is a strategic role</strong> for papernest since you will be managing one of our main acquisition channels for foreign countries. Your role will cover several areas : digital marketing, project management, SEA, data analysis and management.</span></p><p></p><h3><strong>Your futures missions :</strong></h3><p><span><strong>1. Become the search leader of the Spanish markets :</strong></span></p><p><span>• Monitor Spanish accounts with a data-driven (ROI-based) approach ;</span></p><p><span>• Test new campaigns, features and bidding strategy to increase our conversion rate and make sure we keep on growing ;</span></p><p><span>• Identify, prioritize and launch new test to boost our growth on these markets.</span></p><p></p><p><span><strong>2. User experiences : own the whole SEA funnel for your accounts</strong></span></p><p><span>• Ensure perfect content creation, integration and tracking of our landing pages ;</span></p><p><span>• Promote a test & learn dynamic to better know our users and understand their behavior ;</span></p><p><span>• Benchmark our competitors and others sectors to find the best practices.</span></p><p></p><p><span><strong>3. Analyze : you will be responsible of the profitability and KPIs of the accounts</strong></span></p><p><span>• Analyze daily and weekly performances (profitability, deepd-ive analysis of the account, actions, recommendations etc.) ;</span></p><p><span>• Deep-dive on our campaigns performances and the new launched tests (auctions insights, benchmark, ROI, comparison, etc.).</span></p><p></p><h4><strong>About you :</strong></h4><ul><li><p><span>Fluent in Spanish and English, French is a plus ;</span></p></li></ul><ul><li><p><span>Business or engineering school ;</span></p></li></ul><ul><li><p><span>A first experience in the Digital Marketing field or in Consulting, previous experience in SEO/PPC is a plus ;</span></p></li></ul><ul><li><p><span>Strong analytical skills: you master Excel, SQL is a plus ;</span></p></li></ul><ul><li><p><span>Strong sense of ownership ;</span></p></li></ul><ul><li><p><span>Great interpersonal skills and great ability to communicate</span></p></li></ul><h3><strong>What we offer :</strong></h3><p>Thrive in an international and inclusive environment: everyone has a place at papernest. With over 46 different nationalities, it’s not uncommon here to start a sentence in English and finish it en français or en español ¡<br></p><p>💸 <strong>Compensation:</strong> a plan for Subscription Warrants for Company Creators (BSPCE) in accordance with company regulations, as well as a <a target="_blank" href="https://www.sodexo.es/productos/tarjeta-restaurante/">Pluxee</a> card to manage your tax level through a voluntary compensation system across different services (transportation, dining, and childcare).</p><p><strong>🏆 Benefits:</strong> as a home insurance provider and a supplier of green electricity and gas, we offer attractive deals to our employees. After all, there’s no