Head of E-commerce

About Strandberg Guitars

Founded in Sweden, Strandberg Guitars has grown from an innovation-driven start-up into one of the world’s most progressive and respected premium electric guitar brands. Known globally for its ergonomic designs, headless construction, and cutting-edge craftsmanship, Strandberg operates at the intersection of technology, sustainability, performance, and culture.

Strandberg is currently in a phase of accelerated global growth and commercial transformation. Over the past years, major investments have been made in product, brand, digital platforms, and organization — building a strong foundation for the next stage of international expansion. Direct-to-consumer (DTC) is now a strategic growth priority, and everything forward must support a scalable, premium, and highly commercial digital experience.

About the Role

As Head of E-commerce at Strandberg Guitars, you will have full ownership of the global Direct-to-Consumer business. This is one of the company’s most strategically important roles and a key growth driver in Strandberg’s continued global expansion. You will be responsible for shaping, scaling, and optimizing Strandberg’s entire e-commerce ecosystem — from performance marketing and conversion optimization to international expansion, platform development, and long-term commercial strategy. This role combines strategic leadership with strong hands-on execution and business development.

You will work closely with the CEO and senior leadership team and act as the commercial owner of Strandberg’s digital flagship, ensuring a world-class premium customer experience that reflects the brand’s innovation, craftsmanship, and community-driven DNA.

In this role, you will:

Own and drive Strandberg’s global DTC business with full commercial accountability

Develop and execute the global e-commerce strategy and roadmap

Lead performance marketing, traffic acquisition, and growth initiatives

Own the full funnel: traffic → conversion → retention → loyalty