Head of E-commerce

About Gina Tricot

At Gina Tricot, we love to inspire. Since 1997, we have been offering fashion for women in more than 30 countries. With around 145 stores across five European countries, a growing e-commerce business, and approximately 1,800 dedicated employees, we continue to create new shopping experiences.

Our culture is built on Passion & Commitment, Smartness, Challenge, and Teamwork — values that drive us forward every day. Whether you work at the office, in a store, or in the warehouse, you are part of the same journey, where together we create an inspiring work environment and deliver the latest trends to our customers every day.

We are passionate about spreading joy and creating a wow factor for everyone we meet. Fashion is fun, and our goal is to put a smile on everyone’s face.

About the roleAs Head of E-commerce, you hold full commercial and operational responsibility for Gina Tricot’s digital sales and on-site customer experience. You own the end-to-end e-commerce performance across platforms and markets, ensuring a highly optimized, inspirational, and conversion-driven online store.

The role combines strong leadership with hands-on commercial ownership. You lead the e-commerce organization, set priorities, secure daily performance, and drive continuous optimization across site experience, merchandising, conversion, and digital execution. Working closely with marketing, buying, tech, and analytics, you ensure that traffic, content, product presentation, and UX work together to deliver profitable and scalable growth.

Responibilities;Own and develop the overall e-commerce performance, results, and on-site commercial strategy

Lead and develop the e-commerce team, ensuring clear ownership, strong collaboration, and efficient ways of working

Own the digital customer journey from landing to checkout and post-purchase experience

Ensure a commercial, inspiring, and technically stable site experience in close collaboration with Tech and UX

Drive web merchandisin