B2B SEO Lead (x/f/m)

About this role

Responsibilities

• As a Senior SEO & GEO Manager, you'll own the organic search strategy for Doctolib B2B in France, with a mission to build a high-performing, future-proof SEO foundation that drives visibility and conversions across the entire funnel. You'll be responsible for developing and executing a comprehensive SEO strategy (technical, content, brand authority) while pioneering our GEO (Generative Engine Optimization) approach to adapt to the evolving search landscape. Working closely with the Performance Marketing team (Analytics, CRM, Paid, Website), as well as Brand & Content, PR, Community, you will have a pivotal impact on increasing organic traffic quality, improving conversion rates, and maximizing the ROI of our organic acquisition efforts.
• Your responsibilities include but are not limited to:
• 1. SEO & GEO Strategy Development
• Define and execute a comprehensive SEO strategy for Doctolib B2B France covering technical SEO, content optimization, and brand authority across the entire funnel (awareness to conversion)
• Conduct competitive analysis, keyword research, and search intent mapping to identify high-impact opportunities
• Develop a roadmap balancing quick wins with long-term strategic initiatives
• 2. Technical SEO Excellence
• Take ownership of technical SEO fundamentals and ensure the B2B website maintains exceptional performance (site architecture, crawlability, indexability, page speed, Core Web Vitals, mobile optimization)
• Conduct regular technical audits and work closely with the website team to implement improvements
• 3. Content Strategy & Optimization
• Define and execute a robust content strategy aligned with SEO objectives, working closely with Brand & Content, PR, and Community teams
• Identify content gaps and opportunities across the funnel and create a content roadmap that drives both traffic and conversions
• Integrate AI-enhanced content creation workflows, leveraging AI tools intelligently to scale content production while maintaining quality and SEO best practices
• Ensure content is optimized for both traditional search engines and generative AI platforms (GEO)
• 4. Performance Monitoring & Analytics
• Improve SEO/GEO tracking capabilities in collaboration with the Analytics team to ensure accurate measurement of organic performance
• Build and maintain comprehensive SEO dashboards and reporting frameworks
• Evaluate and enhance the technical stack for SEO/GEO monitoring and optimization
• 5. Cross-Functional Collaboration & Alignment
• Build strong relationships with B2C SEO and B2B Germany SEO teams to share best practices and leverage synergies
• Collaborate with Communications, Customer Care, CRM, and Paid Acquisition teams to ensure consistent messaging and identify cross-channel opportunities
• Expected Impact
• Significant increase in qualified organic traffic and conversions (Leads / SQL)
• Establishment of a solid, scalable SEO foundation and early leadership in GEO optimization
• Enhanced organic visibility across the entire funnel with measurable business impact
• Strong cross-functional SEO culture and best practices adoption across teams
• You could be our next team mate if:
• You are fluent in French and English; German/Italian as a plus
• You have 5+ years of experience in SEO (in-house or in consulting), with a proven track record of growing organic traffic and conversions for B2B, SaaS ideally
• You have strong expertise in strategic & content SEO and can independently conduct audits, identify issues, and provide technical recommendations to development teams
• You have deep knowledge of on-page and off-page optimization, content strategy, link building, and brand authority development
• You are familiar with GEO (Generative Engine Optimization) and understand how to optimize for AI-powered search engines and LLMs, or have a strong willingness to pioneer in this emerging field
• You have hands-on experience with SEO tools such as SEMrush, Botify, Google Search Console, Amplitude, and other analytics platforms
• You have a basic understanding of web technologies (HTML, CSS, JavaScript) and can collaborate effectively with developers on technical implementations
• You have a data-driven mindset with strong analytical skills to measure impact, identify opportunities, and make informed decisions
• You have experience working cross-functionally with Content, Product, Tech, and Marketing teams to drive SEO initiatives
• What makes you successful in this role:
• Strategic thinking & execution: you can define a compelling vision while being hands-on in implementation and comfortable getting into the technical details
• Drive & autonomy: you own your projects end-to-end with an entrepreneurial mindset, from strategy definition to execution and performance measurement
• Adaptability & innovation: you stay on top of search industry evolution (especially AI-driven changes), experiment with new approaches, and continuously adapt strategies
• Cross-functional collaboration: you proactively build relationships across teams, communicate effectively with both technical and non-technical stakeholders, and can mobilize the right people to drive projects forward
• Results-oriented mindset: you focus relentlessly on business impact, prioritize initiatives based on potential ROI, and measure success through tangible outcomes
• Now, it would be fantastic if:
• You have experience with B2B SaaS or healthcare industry SEO
• You have experience with international SEO and multi-market strategies
• You have worked on E-E-A-T optimization (Experience, Expertise, Authoritativeness, Trustworthiness) for YMYL (Your Money Your Life) content