Managed Marketing Lead

About this role

Responsibilities

• Service Ownership and Strategy
• Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success
• Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results
• Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem
• Paid Media and Channel Delivery
• Own and oversee PPC performance across multiple customer accounts, primarily Google Ads
• Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring
• Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS
• Propose, validate, and support the launch of service extensions, potentially including paid social, social media management, and photography services
• Automation, Tooling and Reporting
• Design and implement scalable onboarding workflows for new Managed Marketing customers
• Transition customer reporting from manual processes to standardised, automated solutions
• Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms
• Leverage scripts, APIs, and AI tools to manage accounts, reporting, and insights efficiently at scale
• Commercial Ownership
• Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably
• Build forecasts and capacity models to support growth planning and decision-making
• Partner with finance and leadership to track margins, costs, and service performance
• Go-to-Market Enablement
• Define clear ICP criteria and eligibility guidelines for Managed Marketing customers
• Create and enforce guidance for commercial teams on which customers are suitable for managed advertising spend and which are not
• Support sales and account teams with pricing logic, positioning, and expectation setting
• Work with the wider marketing team to increase awareness and adoption of Managed Marketing services
• Quality, Standards and Governance
• Define delivery standards, success metrics, and reporting frameworks across the service
• Ensure consistent, high-quality execution across all managed accounts
• Act as the internal subject-matter expert on B2C managed acquisition and performance marketing
• AI, Automation and Leverage
• Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts
• Use automation to reduce manual effort through scripts, APIs, and workflow optimisation
• Apply AI-driven insights pragmatically to campaign optimisation, reporting, and service improvement
• Exercise strong judgement on where automation adds value and where human oversight is required
• What We’re Looking For

Requirements

• 7+ years experience in performance, growth, or digital marketing
• Extensive hands-on PPC experience, particularly Google Ads and META, managing multiple accounts concurrently
• Proven experience building scalable systems for campaign management and reporting
• Experience designing automated reporting using Looker Studio, Canva, or comparable platforms
• Strong commercial awareness, with experience contributing to or owning forecasting, pricing, or profitability decisions
• Experience working freelance or in an agency environment managing multiple clients is a strong advantage
• Experience working with hospitality, restaurant, or takeaway businesses is highly desirable
• Skills and Mindset
• Strategic thinker with a strong bias towards execution
• Highly comfortable with systems, automation, and process design
• Commercially minded and confident making ROI-driven decisions
• Comfortable in rejecting poor-fit customers or unprofitable setups from sales
• Pragmatic, independent, and comfortable operating with high autonomy
• Our expectations:
• To challenge poor decisions and propose better ways of working.
• Constructive challenge is a responsibility.
• Prioritising harmony over truth or progress is a failure of responsibility.
• Why Join Flipdish
• Own and shape a revenue-generating service with direct impact on customer growth
• High-autonomy role with visibility at senior leadership level
• Opportunity to build scalable systems rather than manual processes
• Work closely with a product-led company deeply embedded in the hospitality industry
• 🦄 About Flipdish
• We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.
• AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.
• But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses.
• 🫀Our culture
• At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that’s because we trust our employees to define what sort of an employer Flipdish is.
• Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.
• We’re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.
• We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We’re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!
• So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don’t see an opening just yet, do get in touch and register your interest with us anyway. We’ll be in touch as soon as something suitable opens up.
• 🙈Don’t be shy. Apply.
• We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.
• We also understand some candidates might need assistance. That’s not a problem in the slightest. Just reach out to us, we’d love to hear from you.