Head of Brand

About this role

Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand recognition across global markets for B2C and B2B audiences.
• Enhance the brand’s presence and reputation by developing and maintaining a strong brand voice and identity that resonates with target audiences.
• Increase company awareness by bringing content and stories to life.
• Oversee the development and implementation of innovative marketing campaigns to increase brand awareness and user engagement.
• Lead and mentor a team of brand marketing professionals, fostering a collaborative culture of creativity and excellence.
• Collaborate with cross-functional teams, including design, product, product marketing, and marketing communications, to ensure consistent brand messaging and visual identity.
• Manage the brand marketing budget, ensuring the efficient allocation of resources and maximizing ROI.
• Conduct market research and analyze consumer insights to inform brand strategies and identify growth opportunities.
• Identify and establish strategic partnerships with key industry players, influencers, and communities to expand reach and drive brand metrics.
• Monitor and analyze brand performance metrics, using insights to optimize strategies and drive continuous improvement.

Requirements

• Stay up to date with industry trends, the competitive landscape, and emerging marketing technologies to keep the brand ahead of the curve.
• A bachelor's degree in marketing, business, communications, or a related field – with a master's degree being a plus.
• At least 12 years of experience in brand management driving prominent brands or in a similar role, preferably within the tech industry, in communications, or with a creative agency.
• A proven track record of developing and executing successful brand strategies and marketing campaigns for large, international tech brands with a global audience.
• A deep understanding of modern tech trends and agendas.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• The ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• A creative mindset and passion for innovation and excellence in brand building.