Senior Strategic Insights Lead (x2)

About this role

Responsibilities

• Strategic Planning:
• Strategic planning to support multiple franchises/indications. National/Regional/Local Customer/ Patient Mapping, persona development and Profiling
• Lead the Business Questions process: work cross functionally to feed data gaps into the DHH annual roadmap
• Resource planning, horizon scanning, go to market modelling including segmentation, targeting and salesforce planning from data already available to the market.
• Deliver clear data-evidenced strategic recommendations to the business to support continuous improvement from a patient, revenue and customer experience perspective
• Develop and maintain robust, insight-led forecasts by validating key assumptions (e.g., market dynamics, demand drivers, competitive scenarios) and aligning inputs with strategic priorities to support credible planning and decision-making.
• Create and deliver clear and compelling reports and guidance using dashboards, data products, and tools to communicate the business outcomes and customer impact of commercial initiatives
• Support the adoption of and routine use of Global/Regional initiatives in the commercial business
• Stay abreast of the latest trends and best practices in customer experience measurement and analytics
• Customer Excellence Insights:
• Utilise and synthesise available data products to inform strategies, decisions and influence outcomes. These include research, data science, analytics, and dashboards to support:
• Brand Performance & Insights:
• Understand brand performance metrics to identify strengths, weaknesses, opportunities, and threats
• Provide insights to enhance sales performance, brand positioning and market share, including competitor intelligence and market management.
• Sales Force Effectiveness:
• Evaluate salesforce effectiveness through management of the sales force incentive programme
• Provide insights to optimise customer engagement across multiple touchpoints identifying key metrics and areas for improvement to enhance sales productivity
• Omnichannel Effectiveness:
• Assess the effectiveness of omnichannel strategies, end-to-end customer journeys, campaign performance, and engagement across multiple touchpoints.
• Evaluate and monitor multi-channel preferences, lead and lag indicators, as well as OKRs.
• Understanding tagging infrastructure to then support and guide approach that ensure downstream reporting can be delivered. Working closely with Digital Teams on issues management
• Qualifi
• cations, Skills & Experience Required:

Requirements

• Degree level education, preferred degrees include Science, technology, engineering, maths and business.
• Analytical functional roles/ experience within pharmaceutical, biotech or medical industries.
• Experienced in strategic planning, go to market modelling, performance reporting & KPI setting.
• Strong numeracy, analytical, and problem-solving skills.
• Proficient in Microsoft Office and able to quickly learn new technologies and tools.
• Excellent planning, prioritisation, coordination, and project management abilities, with a focus on delivering results.
• Good communication, facilitation, and teamwork skills; collaborative approach.
• Ability to navigate ambiguity and uncertainty; detail-oriented and curious with a willingness to learn.
• Familiarity with key systems (e.g., Veeva CRM, Salesforce Marketing Cloud, Veeva PromoMats).
• Strong understanding and analysis of internal and external data sources, guidelines, and their applications.
• Strong knowledge of NHS structures and networks.
• Broad understanding of our organization products, therapy/service business areas, key competitors, and the wider industry.
• Strategic thinker with an objective, holistic perspective and a willingness to challenge the status quo.