Creative Performance Lead - Stockholm (hybrid)

We are currently looking for a Business Expert within Marketing for an international and innovation-driven organization. The assignment focuses on strengthening how creative and content performance is measured, optimized, and continuously improved across multiple digital touchpoints and channels.

In this role, you will drive the development of scalable frameworks and operating models that connect creative performance insights with broader business goals. Acting as a bridge between marketing, analytics, product, and technology teams, you will help create a more data-informed and performance-oriented approach to creative decision-making.

Main Responsibilities

Creative Performance & Strategy

Define and implement a scalable approach for evaluating and improving creative performance across digital channels.

Establish frameworks and methodologies that enable structured and repeatable performance analysis.

Drive alignment around creative effectiveness and performance measurement across teams.

Testing & Optimization

Build and manage structured testing frameworks, including experimentation initiatives such as A/B testing.

Ensure hypotheses, learnings, and optimization initiatives are prioritized and translated into actionable improvements.

Support data-driven decision-making related to content, campaigns, and customer experience.

Insights & Continuous Improvement

Develop insight and reporting structures that transform performance data into clear recommendations and creative direction.

Ensure learnings are integrated into campaign planning, content production, and platform strategies.

Create sustainable feedback loops between business, analytics, and creative teams.

Cross-Functional Collaboration

Collaborate closely with stakeholders across Marketing, Product, Analytics, and Technology.

Facilitate alignment around priorities, performance metrics, and improvement opportunities.

Support strategic initiatives by identifying opportunities connected to cu