Accenture GO - Europe Manager

The position involves designing and executing pursuit marketing programs across our EMEA market. This individual will work closely with

deal and other Marketing + Communications teams. Collaboration and use of data and insights will be key to being a trusted advisor to sales

and deal teams, helping them differentiate through a marketing strategy designed to win work.

This position requires business-to-business marketing experience in the professional services or IT services marketplace. Some managers

may be aligned with industries or capabilities where they have the most expertise. Responsibilities include creating the strategy and

determining the marketing components, within a defined framework, to differentiate Accenture and increase win rate. Establishment of KPIs,

measurement and continuous improvement are key.

The individual in this role must be a self-starter with strong executive presence and able to work collaboratively in a matrixed environment at

all levels of the organisation. Must possess deep business acumen and be comfortable coaching business teams on high touch, high value

marketing activities and plans.

Key Objectives:

Increase marketing differentiation across the sales lifecycle (Stage 0 - 3b).

Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and

assets.

Enable the business to help grow client relationships and conversations via social and digital channels.

Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.

Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.